Pan’s Labrynth Newspaper Article Essay

Yesterday night, police took in 13 suspects who could have been related to the brutal murder of a child. A young female, roughly aged 8 – 10 years was found murdered outside the famous Labyrinth, El laberinto del fauno. Police have asked around the local area of Bilbao, but have asked the townspeople to come forward, as they might hold the vital information of this case. Policà ¯Ã‚ ¿Ã‚ ½a Juan Marà ¯Ã‚ ¿Ã‚ ½gon states that â€Å"We want to finish this case within 4 – 6 weeks, we need the key to solving this murder, but someone out there holds it, not us.† Police have told the public, with help from the forensics, they have found fingerprints of the future suspects. The 13 men who are kept in for indepent interviews Have released information about who they are and that they are part of the Spanish Maquis guerrillas. The man and his sister have also revealed a quote from behalf of both of them; â€Å"We knew the girl, she was very close to us both.† Once alone, the woman said â€Å"The girl was like my own daughter. I used to look after her as my own. I hope the police find out who done such a thing.† Later on, Detective Felipà ¯Ã‚ ¿Ã‚ ½ Romerez revealed the names of the woman and her brother. The woman, Mercedes Julientos, and her brother, Frederico Julientos are both suspects themselves. Whilst on the crime scene, forensics had discovered another body, one of a man, who is seemed to be aged 40 or over. During each interview, Mercedes and Frederico have both denied seeing a man at the time of the killing. At the time of the police arriving, Mercedes was holding a very young baby, who forensics say, after eximaning the body of the male, could be related to the male. The 13 suspects, along with Mercedes Julientos, and her brother, Frederico Julientos are all going under for custody of the police. They all will later be taken to court to be proven innocent or guilty. A later date wil be published for the court hearing. If more than 8 of the suspects are found guilty, each could be facing a minimum of 7 years in jail. Other suspects that have been interviewed and released on bail are many who were at the crime scene. 2 of the 13 main suspects have tried to escape, but the cheif of the Spanish police caught both red handed. They have been told that their stunt could effect their hearing and their trial. Police and forensics have partially identified the body as Ophelia Llimero, aged 8. The brother of Ophelia Llimero, is now left orphan, but will be staying with Mercedes Julientos for the time being. Sailinda Hugamos, the neighbour of Videl Llimero, said â€Å"Ophelia and I were so close. She used to come to my house everyday to eat my homemade famous Salsa. My husband and I will be extremely devestated.† The area around the great big fig tree in El laberinto del fauno will be closed off until forensics have fully analysed the whole area, and until further notice. All of the area has been closed off to local people and tourists. Dates for the hearings for the 13 suspects, excluding Mercedes Julientos, and her brother, Frederico Julientos are yet to be decided.

Do environmentalists overstate their

Do Environmentalists Overstate Their Case? The very interesting article â€Å"Do Environmentalists Overstate Their Case? † is included in an academic book â€Å"Taking sides†. In the article writer provides articles for and against the motion. Both the sides are well addressed and are very convincing. However, I personally think that, environmentalists do overstate their case. According to environmentalists the world is going to hell in a handbasket but I disagree with the statement because Various individuals organizations and nations re taking initiatives to improve the condition of the environment.Like for instance, according to the article published in Japan Times in Feb 23, 2013, Tokyo and Beijing are cooperating to decrease the air pollution and it's menace. Similarly, according to article published in Delhi(lndia) government site various steps have been taken to reduce pollution like: ban of vehicles older than 15 years, ban in vehicles driven in conventional fue ls etc. These rules are being effectively implemented though transportation enforcement team.These are few among many examples of initiatives taken to improve the environment thus world is definitely getting better and not worse in days to come. Furthermore, environmentalists are focusing too much on environmental degradation and totally ignoring about the improvement in environmental condition. They fail to address the cases of environmental improvement. For example: according to â€Å"The economist† in the article â€Å"The east is gray† America and Europe combined are cutting down their emissions by 60m tones a year in spite of increase in industrial activities.The above shown chart as published by world bank clearly shows that sulphur- dioxide concentration in all the major places are in decreasing trend. These are some of the facts that environmentalists forget to mention. Most importantly environmentalists have to understand that environment is a dynamic and not static. If it's degraded today, it can always get better tomorrow. We don't really have to make a fuss out of it and exaggerate to the extent that it makes people panic. We can also notice it in our real lives that the environment is actually dynamic.For example: My father told me that â€Å"The Bagmati river† which is one of the most important river of my country Nepal was very clean when he was a child. However, as a child I saw only the polluted version the river. But, as the time passed by various measures were taken to clean up the river. At local level people started cleaning it up and at national level various policies were set up. Now, I can see it for myself that the river is cleaner than it used to be. Similarly, the western countries have followed the pattern of â€Å"grow first, clean up later†.During the process of development and progress the environment is affected adversely. However, later they take the initiatives and clean up the environment. In this way, the environment is changing, sometimes for bad and sometimes for good. Thus, environmental degradation is not a big issue. TO the environment is improving every passing day. The government policies and rules indicate that, the statistics proves that and our own experiences assures the point.

Business Model Essay Example | Topics and Well Written Essays - 2500 words

Business Model - Essay Example agers is the business model canvas that evaluates organizations based on their value proposition, customer segments, channels, key activities, key partners, customer relations, revenue streams, cost structure and key resources. Osterwalder (2004) describes a business model as describing the rationale of how an individual firm creates captures and delivers value. This paper provides an evaluation of the business model of General Electric based on the building blocks in the business model canvas. As such, the paper will look at the value proposition in terms of the products that it offers to its customers and how the company creates value to the customers who then are convinced to make repeat purchases. It will also asses the key activities that General Electric engages in to offer value to its customers, the resources it needs to perform these activities; their key partners customer segments and the sources of income. General Electric is widely known for its products that are sold to consumers globally. The company has highly diversified its products to cover several areas including consumer products, energy, infrastructure and products in the industrial segment. The company, has grown over time to be one of the most successful and largest producers of goods in the world and their business model is worth a study. The company’s business model is characterized by the diversification of their line of products to cover a wide range of products in a variety of fields including health and aviation industries. This should reasonably protect the company against the risks associated with a down turn in any of the industries (Gondzwaard, 1976). In what some scholars have noted to be an American culture oriented business environment, General Electric encourages competition both internally and externally and regards individual effort more than collective effort. The company also encourages and rewards continuous learning. In what can be called their value proposition,

An analisys of Management Accounting Essay Example | Topics and Well Written Essays - 3250 words

An analisys of Management Accounting - Essay Example This research aims to evaluate and present the models and concepts affecting the pricing decisions taken by organizations, critically reflecting upon their usefulness. The price variable is the one of the significant ingredients in marketing mix of the organization. Price itself can effectively communicate with the consumers regarding the product or service. So, â€Å"when the pricing decision is made, the organization must consider several factors. These factors† such factor includes, Regulation of government, Perceptions in the market, supply, desired pricing position of the organization, demand and finally Competitors and Competition pricing policies. The final price of any product or service is influenced by various factors; these can be summarized into two that are internal and external factors. Internal Factors – Internal factors are those which are controllable by the organization and also, if required, it can be altered. Although, the company may have control ov er these internal factors creating a quick alteration is not always practical or realistic. For example, pricing of the product may depend closely on the efficiency of a manufacturing capability (e.g., how much can be manufactured in a certain time). External Factors - There are a numeral of influencing factors which are not restricted to the organization but will influence pricing decisions. The marketer needs to identify these factors to carry out various researches to observe what is happening in every marketplace that the organization serves, since result of these factors can change by marketplace. The Pricing Decision: As mentioned above, the pricing decision of the organization is impacted by various dissimilar factors. So, pricing decision at initial stage can be very time- consuming though these are exemptions. Normally pricing decision of the organization is complicated, hence it must involve the various cautions consideration of all these factors listed above to make a good decision. â€Å"The pricing strategy can be viewed as a function of competitive product quality and stage of the product life cycle† (Rashid et al. 1988, p. 194). Various models which influenced the pricing decision of the organizations are discussed below. Cost and Demand Oriented Pricing Models: In this model, organization uses demand or cost as a foundation for setting the price of the service or product. Traditionally, this type of orientation or model is applied to the theory of micro economics by forming demand curve on the basis of summation or outline of the person’s utility funct ions for consumers in the market. Thus, first thing is that to assess and identity the consumers perception regarding the product or services. Perception of the

Assignment #1 Coursework Example | Topics and Well Written Essays - 1000 words

Assignment #1 - Coursework Example The citizens enjoy several rights and freedoms but in the enjoyment of such, the people have a responsibility of ensuring that they do not hurt others. Courts therefore determine the aggrieved party and punishing the guilty party appropriately. In order to do this effectively, courts must maintain high ethical standards. The American government ensures that by developing an independent judiciary. By eliminating interference from the other two arms of the government, the judiciary enjoys the autonomy to make rulings depending on their interpretation of the law and the available evidence. Judges and prosecutors among other parties in the judiciary On the other hand must uphold high ethical standards, operate with the view of providing justice and uphold the constitutionalism in the governance of the country. The courts should provide amicable solutions to conflicts that arise in different spheres including commercial sectors among many others within the country (Halbrook, 1998). Cine should not answer the interrogations, answering the interrogations is tantamount to the party providing incriminating evidence against him or her. The Miranda rights for example is a statement that law enforcer read to suspects warning them not to talk since whatever they say is used in incriminating them in a court of law. This implies that the constitution recognizes the fact that one should not incriminate himself or herself. The prosecutor must carry out independent investigations and determine his or her own original evidence. Compelling Cine Forty Theater Group to answer the interrogations is forcing the party incriminate itself, it thus becomes appropriate for the company to reserve its thoughts on the case and use such during the court proceeding in defending itself thereby proving the other party liable. Legal proceedings have effective legislations governing the operations and actions of each party conjoined in a court case. Contempt of court is a

Dra Rod DB 4 Assignment Example | Topics and Well Written Essays - 250 words

Dra Rod DB 4 - Assignment Example The elements of the play that enforce that Wilson’s play is about African-American life than the universal man include; Troy’s inability to participate in professional baseball as a young man, and the fact that he had to consult their boss Mr. Rand to become a truck driver (Fences 40). Troy Maxson sets up the direction of the play’s plot in such a way that the theme of fatherhood and responsibility are depicted throughout the play. Events such as unfaithfulness in his marriage create a struggle for him as his wife takes care of another woman’s child but ends her relations with Troy. The rivalry between Troy and Cory is revealed when the father denies him the chance to play baseball professionally hence making the son move out of the house (Fences 57-60). The comment that surprised me in the interview was that when African Americans go back to Africa they are treated as white tourists and in the dictionary the blacks are regarded as violators of laws. This is interesting because in one land they are discriminated and in another they are celebrated and regarded as visitors. I felt that the interviewer does not get what Wilson was saying at the end of the interview. This is because he wonders why Wilson defends the blacks all the time yet one of his parents is white. What Wilson says relates to my experience in the world as I have witnessed some African-Americans striving to look for jobs and those in employment earning low incomes. Wilson’s play created a realistic set of characters and situations effectively as it displayed what happens in most African-American families where one of the relatives could be in prison, parents struggling to get money to pay their bills and their children discriminated in society because of their races. I would particularly relate to the scene where Cory is denied by the father a chance to play professional

Explain the key arguments presented by Thomas Szasz (in the texts Essay

Explain the key arguments presented by Thomas Szasz (in the texts studied on this course) against the current practice of psychiatry. Assess the significant strengths and weaknesses - Essay Example psychiatry is against autonomy and individual choice; psychiatry is based on false assumptions which cannot be proven; and finally, that psychiatry should be a means through which there is an attempt to help individuals understand themselves and others in society. One of the most significant arguments made by Szasz against psychiatry is that psychiatrists are successors to priests and other religious figures. This succession came about through getting directly involved in the attempt to solve the various problems that seem to be plaguing individuals, especially in the case where it was believed that these individuals needed spiritual intervention (Szasz 1974, p.181). He argues that this is exactly the case with modern psychiatry where practitioners seek to classify the various problems of living that some individuals in society might have as mental illnesses. The argument of classification is strength because it creates a situation where the psychiatrist comes to have incredible control over the lives of his patients and this in such a manner that he is able to determine what he would like to do with them. That psychiatrists have a level of power over their patients comes about through their being able to recommend that they be confined in me ntal institutions for a certain period as a means of treating their mental illnesses. It creates a situation where it is extremely difficult for individuals in society to escape the clutches of control because psychiatrists, using medical terms, act as priests did using religious terms, can still impose control over those who have put their faith in them. A weakness of this argument is that it does not attempt to show the origins of the behaviours which can be considered as not being normal within human society. Such behaviours include the mentality of murderers who do not feel remorse for their actions despite the latter being horrific. However, one would agree with Szasz’z argument because it is a means of showing the

A Portable Printer and Scanner Assignment Example | Topics and Well Written Essays - 1000 words

A Portable Printer and Scanner - Assignment Example This innovation is occurring through experimentation with new approaches to market development in emerging markets. It is important to reposition this product attracting a wider customer audience often omitted in advertising. High-tech global consumer positioning works well for special interest products associated with prefessional sphere. Since most mobiel professionasl and students who buy and use high-tech products speak the same language and share the same mindset, marketing communications of JetLux will be informative and emphasize performance-related attributes and features. The target group for the Pentax PocketJet will be devided into two sub-groups: people who work at home; small offices (2-3 people). A portable printer JetLux not only allows this group to save time, but it helps to reduce spending on calls to the office and having to wait for someone print the documents. This allows Pentax: to shift its focus to brand image and price reduction measures. to maintained high-speed growth. establish trustworthiness, confidence, and competence for customers. The Impact of Online and Offline Positioning, and Buyers Respond The aim of the message is to appeal to consumers' mind with unique selling proposition. Online and off line promotion will inform potential customers about a new product. This product represents boundless opportunities for marketing campaign within flexible geographical boundaries. Offline buyers 1. Many customers do not have time to read press or listen to the radio, so in-store demonstrations will be the main tool to attract new customers. 2. JetLux will be promoted through computer and mobile stores, based on the fact that there is a strong link between the printer and PC businesses. 3. This target group will involve people who have to work outside of the office and need a high quality printing a low price. 4. It is expected that some customers will buy spontaneously influenced by product demonstrations and evident product benefits. 5. Some of the buyers will go online searching for detailed information and product features. Online buyers 1. The role of Web site is to inform the market clearly and persuasively about the company and its product characteristics. 2. Most buyers are driven by success and brand prestige and brand loyalty. Online buyers value good technology which allows to

Accounting graded unit 2 Coursework Example | Topics and Well Written Essays - 3000 words

Accounting graded unit 2 - Coursework Example The goals can be significantly categorised as planning, development and evaluation. The planning process is very crucial and should be devoted moderate amount of time. The expected time frame for the planning process is approximately two weeks. The development stage require gathering of various primary information as well as secondary information for careful assessment and budget planning. A time period of three weeks can be considered thereof. Evaluation process can be conducted within a span of 10 days. The key factors are quantity of the final product the wholesaler is willing to stock, direct and indirect material required for production, manpower for operational activities and hours required for determination of total cost. Additional requirement of resources such as manpower and method of costing require more research and attention. It was determined that the company has implemented traditional as well as activity based costing for budgeting for its products. Since the new product is going for production for the first time, appropriate cost method requires significant consideration. The company is planning to make some additional investment in CNC machine and should research whether the investment is worthy. There are two research methods that can be implemented in research process, namely, primary research and secondary research. Primary research indicates towards first hand obtained data while secondary research is pursued by evaluating various readily available data such as company database, journals, books and other sources. The case study is a prominent secondary source in this paper and the other secondary sources that will be used in this regard are books and journals. The report is a multifaceted project and requires evaluation of several minor and major aspects underlying the situation. Costing

Persuasive Research Paper Example | Topics and Well Written Essays - 500 words

Persuasive - Research Paper Example iated with drug use is via a lens of public health applying accurate, drug based education to the society and efficient drug treatment for problematic appliance. Harm reduction policies centers and focus on personal choices and safe habits for drug use (Klebber, 1994). Harm reduction policies have proved to be a better and viable approach in dealing with drug related problems in society since its main approached to dealing with the issue involves using individuals and community without necessary reducing or stopping drug use but educating the public on the harms associated with drug use. Decision makers and practitioners are accountable for their decisions and intervention measures. Principles of harm reduction encourage consultation, debate and dialogue which gives room to wide range of stakeholders to be engaged in policy development, delivery, evaluation and program implementation. During this process, people who use drugs and the entire community are involved in making decisions that affect them. Harm reduction is very essential in fighting drug use in that it uses a humane approach to assist people change risky behaviors. It is humane since you have to meet people in their own terms rather than confronting them on yours by encouraging them to give up on risky behaviors. Harm reduction is a realistic approach because it advocates for responsible use of currently illegal drugs (Nadelman, 1994). Harm reduction practitioners advocate for the importance of nay positive change that drug users and affected communities make in their lives. More so, harm reductions intervention measures are more facilitative rather than forceful and based on the needs of the individual. As such, harm reduction policies are made to meet people’s demands. Some public laws or policies aims at reducing the harms linked to the use of tobacco and alcohol involve tightening restrictions imposed on intoxicated drinking and smoking restrictions. In addition, harm reduction policies have

Italy in the Period of 1922 - 1939 Essay Example for Free

Italy in the Period of 1922 1939 Essay To What Extent Did Mussolini Achieve his Foreign Policy Aims of making Italy Great and Respected in the Period of 1922 1939? When considering this question, we must first look at what Mussolinis aims were, in 1922. These were quite clear; he wanted to overcome the humiliation of Italys mutilated victory of the First World War. The Italian people felt that they had fought the war, like the other Allies, yet not gained the fruits of victory; Italy had entered the war in 1915, on the basis that they would gain their unredeemed land and the Dalmatian Coast, they were promised this in the Treaty of London, that Italy signed with the Allies before entering the First World War. However, the reality was that Italy not only faced great debt, but that she also failed to gain all that she was promised in the Treaty of London. Mussolini, a man very obsessed with Italian protection, aimed to make the Italian army, one that was committed to the country and always on alert. This way, the countrys safety was always ensured. Mussolini wanted revenge on the African colonies that were a constant threat to Italy. In particular this idea was aimed at Abyssinia, who had defeated Italy in 1896 in the Battle of Adowa. Mussolini also believed that if Italy were able to get revenge, she would also gain the respect she lacked in international affairs. This led on to Mussolinis want for territorial expansion. By gaining Italian colonies, Mussolini would achieve the idea that Italy was great and would have respect from other countries. By invading Africa, Italy would not only gain more land, but also it would provide her with good access to raw materials for Italys increasing population. By doing all of the above, Mussolini would also have the opportunity to pursue his aim of civilising Africa, and thus giving way to the expansion of Fascist ideology. It would be spread across the continent without exposing control. Another one of Mussolinis aims was to unify the Italians. Although Italy had been unified sixty-three years prior to 1922, it was still a recent unification, so therefore Mussolini, as a Nationalist, wanted all Italians to unify as one, Fascist group. He aimed to do so through war and conquest. By doing this, he would, in addition, make Italy look great and respected with a nation of loyal, athletic warriors. Mussolini aimed to challenge the French domination of the Mediterranean, and in its place, expand the Italian dominance in places such as Greece and the unredeemed land. Above all, Mussolini had his grand dream of re-creating the great Roman Empire. He wanted a civilised nation and to civilise, in turn, the territories to be conquered. Italy worked hard to gain influence in North Africa, even before Mussolini came to power. The Battle of Adowa, 1896, was a major defeat of Italian Forces by the Abyssinians. Italy suffered many casualties, the prisoners endured horrifying torture and it was a humiliating defeat at the hands of an African country. This led to the huge inferiority anxiety that built up, and added to the feeling that Italy suffered a mutilated victory after the First World War. Italy didnt get the Dalmatian Islands that were promised. Consequently a nationalist rising took place in 1919, headed by DAnnunzio, the very popular poet. This rising proved to Mussolini that aggression and force was able to gain land. The invasion of Fiume was very inspirational to Fascist ideology. In 1922, Mussolinis aims were really no different to that of the Liberal politicians before him. They too had wanted unification and respect. However, both the Liberals and the Fascists faced constraints. Italy lacked both the economic and military resources of a great power. Italy had never been strong enough to compete no challenge the French, nor North Africa or the Austrians in the Balkans. The Italian lack of Empire led to great tensions with the French, particularly in North Africa. An example of this was 18881, when the French took control of Tunisia, Morocco and Corfu. This was when many Italians had immigrated to Tunisia, so consequently they resented the French rule. The international strategy of Italy was to build up her resources, which would enable her to use military strength, and in addition, to use diplomacy. Italy would exploit international relations to achieve the best deal for her. The Liberal politicians used this Makeweight Policy when entering the First World War; they played the two equal power blocks against one another. Italy could offer to join one side, or another in return for concessions. In the 1920s this policy didnt work. Germany was completely crushed by the First World War and Britain and France totally dominated foreign affairs. Therefore, there were no two clear power blocks for Mussolini to play off against each other. This meant that Italy was dependent on British and French goodwill. However, by the 1930s, the makeweight policy could be revived as Hitler rebuilt Germany. Mussolini gave foreign affairs a central importance, as he believed it to be the route for Italy to become great and respected. Mussolini made himself Foreign Minister between 1922 and 1929, but Fascist actual achievements in foreign policy during these years were extremely modest. Mussolinis claim was, I want to make Italy great, respected and feared. Yet his policy seemed somewhat erratic. Mussolini was constantly seeking to put pressure on the diplomatic fabric, to see where it would yield. Moreover, Mussolini aimed to be pragmatic and an opportunist, however he sometimes became irrational and was unable to resist the chance of glory. An example of this was in 1923, the Corfu incidents. These were to promote Italian power and prestige. It indicated Mussolinis petulant outburst, which seemed to go against the pragmatic trend of Italian diplomacy. Likewise, the Fiume incident of 1924 was a Fascist propaganda victory. In 1925 Italy signed the Locarno Treaties, which confirmed the permanence of Germanys western borders and entered into the Kellogg- Briand Pact of 1928 outlawing war. At first Mussolini was not interested in the pact, he rarely took the time to read the details. However, Mussolini did understand the advantages of signing the pacts, it was an opportunity to improve his prestige and power within Italy. The result of Mussolini signing the pacts, were that the British opinion of Mussolini became more favourable and Locarno seemed to indicate that he had, at last moved to a more moderate and sensible course of action. However, elsewhere in Europe, Mussolini was destabilizing the international scene. He was making up for lack of influence in the West, by pressing for advantages in the Balkans. His main target was the little entente of French-sponsored Yugoslavia, Romania and Czechoslovakia. Mussolini wanted to use the Balkan States as client states. At first he used peaceful means, he drew up a commercial agreement with Czechoslovakia and formalised a friendship treaty with Yugoslavia. However, he then over-reached himself in a sudden lunge for territory and glory. This showed Mussolinis obsession with the image of Italy being great and respected. This was when Italy became involved in the Albanian civil war, Mussolini decided to support the rebel group Noli, fighting against Yugoslavias protà ¯Ã‚ ¿Ã‚ ½gà ¯Ã‚ ¿Ã‚ ½, Zogu. This was how Mussolini came to establish Italys virtual protectorate over Albania. His plan was to make it an area for Italian living space, which, he hoped would help to boost Italys economy. This did not go as Mussolini planned, Yugoslavia felt threatened by Mussolini and he lost the chance to detach Yugoslavia from the French system. The Little Entente tightened their link to France and Mussolini felt obliged to sponsor a counter bloc, consisting of Albania, Hungary and Bulgaria. In 1930 Mussolinis aims became slightly different to that of his in 1922. Between 1930 and 1935, Mussolini aimed to make a more definite mark on European diplomacy by a more consistent and less random policy. Mussolini was frustrated by the failures of his aims of the 1920s. Therefore, Mussolini emerged as Europes senior statesman as he had always intended. This gained the respect he had always wanted. Mussolini did this by reshuffling the cabinet in 1932. He was dissatisfied with Dino Grandis conduct of foreign policy, thinking he had been too soft on disarmament. Mussolini therefore, made himself the foreign minister. He said Fascism demanded a spectacular foreign policy achievement, and this would only happen with the conquest of Ethiopia. Mussolini went back to the idea that he would promote the rival blows; Italy would act as a mediator between countries, maintaining a calculated equidistance between the powers involved in any problems. On one side, there was Britain and France, and on the other lay Germany. Mussolini was determined not to commit Italy to either side. Mussolini created the tensions and therefore always benefit. In this way, should Britain and France ever take Italy for granted, Mussolini could always extend diplomatic pressure on them by producing the German Card. This helped Mussolini to appear great and respected by the main powers. Before long, however, this policy became increasingly difficult as Germany came to pose a greater threat to Italian interests that France had. Austria was the source of this trouble. Germany had long favoured the absorption of Austria from the Austro-Hungarian Empire, particularly when Hitler was appointed Chancellor in 1933. Mussolini was desperate to avoid the Anschlufs, as Mussolini regarded Austria as Italys client state. If she lost this, Mussolini would loose respect from other countries. Mussolini tried once again to be a moderator and appear, once again, great and respected by the great powers of Europe. He tried to put together the Four-Power Pact between Britain, France, Germany and Italy, aiming to mediate the tension. However France and Germany would not compromise on anything. Mussolinis plan did not work. In 1934 the Austrian Nazi party was involved with the assassination of the Austrian Chancellor and Hitler wanted to take advantage of this. Mussolini was worried that he wanted to expand Germany territory into Italy and had to not only give up his policy of equidistance, but had to for an Accord with France in 1935 and had to drop his designs in the Balkans. The alliance with France led to the Stresa Front in April of that year, where Mussolini joined Britain and France in condemning German rearmament. In doing this, Mussolini felt Britain and France would be more sympathetic towards Italian ambitions of overseas territory. With this in mind, Mussolini decided on his invasion of Abyssinia in 1935. Ethiopia was a traditional target of Italian colonial aspirations since the 1870s. It went back to Mussolinis aim in 1922 of eradicating the humiliation of Italys defeat by the Ethiopians in 1887 and 1896. A shooting of Italians at an oasis on the Ethiopian side of the border with the Italian Somaliland triggered off the attack. An immediate apology was demanded from Ethiopia and the matter was referred to the League of Nations. Over the next 10 months, Italy prepared for a full-scale invasion of Ethiopia. At first, all seemed well for Mussolini, especially as Britain and France were unwilling to condemn his attitude. Mussolini decided to go ahead with the invasion. By May 1936 Abyssinia fell to Mussolini, and he stated, The Empire has returned the hills of Rome. Mussolini had wanted the war to stir up the nationalistic pride of the Italian people and it had. Mussolini was more popular in the summer of 136 than ever before, he was seen as great and respected by the Italian people. But the war narrowed the range of Mussolinis future diplomatic options, as Britain and France were alienated by his method of conquest and were never to trust Mussolini again. It also increased Hitlers strength in Austria. In conclusion, Mussolinis foreign policy lacked not ambitious aims, but means to go about them. It has been argued that Mussolinis inexperience deterred him from doing well. However, Mussolini did make Italy gain respect from Britain in the early 1930s. Mussolini built up a conventional diplomatic role and became respected. Mussolini did have control of Fiume, and had gained real influence in Albania. Yet he did not have any real gains in Eastern Europe and the Balkans. The French out manoeuvred Mussolini. Mussolinis hands were tied by guarantees. He had no real gains in Austria and therefore no real benefits and in Corfu he had been defeated.

The Sub Processes Of Perception

The Sub Processes Of Perception The perceptual process of individuals passes through several sub-processes. They are stimulus or situation, registration, interpretation, feedback, behavior, and consequence. Stimulus or situation is the first sub-process in the process of perception. Here people are confronted with an external or internal stimulus. As a result, they might experience an immediate sensual stimulation or the confrontation may take place with the entire physical and socio-cultural environment. In Registration, the individuals record in their minds the stimulus they have received from the environment. Physiological mechanisms such as listening, hearing, etc. play an active role in the perception of individuals. During Interpretation, people analyze the stimulus they have received. It is a cognitive process that is influenced by learning, motivation, and personality. Feedback is the response individuals receive from the stimulus i.e. environmental situations. Feedback has an impact on the perception of individuals. For instance, if employees receive appreciation (feedback) from the manager for their work, then they perceive that the manager is satisfied with their performance. Registration, interpretation, and feedback occur within a person and are in response to a given stimulus from the external environment. These sub-processes lead to a certain behavior by the individual, which again leads to a certain consequence. Role of perception in decision making in manufacturing sector Manufacturing is the backbone of any industrialized nation. Recent worldwide advances in manufacturing technologies have brought about a metamorphism in the industry. Fast-changing technologies on the product front have created a need for an equally fast response from manufacturing industries. To meet these challenges, manufacturing industries have to select appropriate manufacturing strategies, product designs, manufacturing processes, work piece and tool materials, and machinery and equipment. The selection decisions are complex as decision making is more challenging today. Decision makers in the manufacturing sector frequently face the problem of assessing a wide range of options and selecting one based on a set of conflicting criteria. Decision Making in the Manufacturing Environment will be very useful to decision makers in the manufacturing sector as it makes decision making easier, more logical, systematic, efficient and effective. It is intended for designers, manufacturing engineers, practitioners, managers, institutes involved in design and manufacturing related projects, applied research workers, academics, and graduate students in mechanical, industrial, and manufacturing engineering. Organizations rely heavily on the choices made for their success. The right choices can bring triumph and negative choices can cause failure. Perception plays a very important role in the choices individuals make. People make decisions every day, every hour and every minute based on the perceptions they interpret. Perception can cause several people to make wrong choices based on false information. In an organization incorrect decisions can cause a great deal of negative effects. Perception plays a vital role in the choices humans make. People make decisions every day, every hour and every minute based on the perceptions they construe. Each individual perceives situations, places, people and so forth with ones own five senses. However, what one perceives is not always accurate. Peoples perceptions can be misleading and can cause negative effects. Perception can cause numerous people to make the wrong choices based on non-factual information. In organizations wrong decisions can cause a tremendous amount of negative effects. Therefore, it is extremely important to understand perception; how ones perception of others impacts an organizations behavior; the positive and negative effects of using perceptive shortcuts when judging others; how decisions in real world organizations are made; and how perceptions shape ones ethical decisions. Q1. Whether companies consider perception before decision Making? Ans.: Direct Attention Thinking Tools (DATT) is now Power of Perception. DATT gives us 10 simple strategies for sharpening an individuals perception and focusing our thinking in a more comprehensive, effective, and efficient way. DATT tools will enable us to have a broad and inclusive viewpoint. Using the DATT tools helps we can create a framework for defining a situation and improves our ability to consider consequences before we take action. So companies should consider perception before decision making with the help of DATT. Q2. How does perception affects decision making? Ans.: 1. Individuals in organizations make decisions; they make choices from among two or more alternatives. Top managers determine their organizations goals, what products or services to offer, how best to finance operations, or where to locate a new manufacturing plant. Middle- and lower-level managers determine production schedules, select new employees, and decide how pay raises are to be allocated. Non-managerial employees also make decisions including whether or not to come to work on any given day, how much effort to put forward once at work, and whether or not to comply with a request made by the boss. A number of organizations in recent years have been empowering their non-managerial employees with job-related decision-making authority that historically was reserved for managers. Decision-making occurs as a reaction to a problem. There is a discrepancy between some current state of affairs and some desired state, requiring consideration of alternative courses of action. The awareness that a problem exists and that a decision needs to be made is a perceptual issue. 3. Every decision requires interpretation and evaluation of information. The perceptions of the decision maker will address these two issues. Data are typically received from multiple sources. Which data are relevant to the decision and which are not? Alternatives will be developed, and the strengths and weaknesses of each will need to be evaluated. Q3. Why perception is included in the process of decision making? Ans.: Perception is a cognitive process by which individuals organize, interpret, and understand their surroundings and environment which also includes impressions formed objects, events, and people. In the process of making decisions, we must fully understand the situation along with its facts to come to a resolution. Without consuming all the factors, the wrong decision may be made. Every decision requires interpretation and evaluation of information. The perceptions of the decision maker will address these two issues. Perception in manufacturing sector Indias manufacturing sector has registered a balanced growth across different industries over the last six months with even the old economy companies turning the corner, says a new study. The CII manufacturing-ASCON survey, carried out by the Associations Council of the Confederation of Indian Industry (CII), states that 65 percent of the companies in 125 sectors tracked have been registering growth during the last six months. The Indian economy is poised to reap the benefits that come with a strong manufacturing base in an economy. The relentless emphasis that Indian companies have placed on continuously enhancing design and engineering skills, building new capabilities for product and technology innovation and in leveraging resources from around the world to provide value to customers are contributing in transforming Made in India into a global brand. The India advantage is fast changing from that of cost arbitrage to include sustainable factors such as skilled labour, design and research and development capability, a large consuming middle class, besides a growing and liberalizing economy, states the survey for April-September 2006. The manufacturing sector is clearly benefiting from this changing perception. In fact, manufacturing in India is now acquiring a whole new dimension. While many low-end jobs are being outsourced to India, the manufacturing sector is also turning into the design and manufacturing hub of the world. Be it industrial robot manufacturer Gudel or auto giant BMW or South Korean consumer goods giant LG, India has become a key manufacturing destination for a large number of global players. It is already a preferred destination for the manufacture of auto components, bulk drugs and producer services such as software, finance and several others. The manufacturing sector had recorded a growth of 9.1 percent in 2005-06, compared to 9.2 percent in the previous year. This is being strengthened quarter-on-quarter during the current fiscal. The manufacturing sector seems set to enhancing its share in the GDP to the targeted 30 percent. CONCLUSION The Perception and Reality of Business Effectiveness The Perception of Business Effectiveness Lets talk about the perception and reality of business growth. You know the difference between perception and reality. Perception gives you an impression. Reality is the experience of the truth of the matter. Reality is what counts. Perception/impression may not to give you results that you would expect, or like. The perception of where your company is with regard to growth is based on your increasing sales and profitability, the company perspective of itself, and it as compared to your competition and industry standard. You could ask yourself What is the perception of my corporate growth?, Is my corporate growth bringing me the long-term results I am looking for? And, what are the costs of my company not fulfilling its growth potential? It is important to note here that the reality of a companys achievement and growth could be quite different based on another perspective. The perception of your business condition could be deceiving, and could include a number of unseen losses. Your perception is verified by its comparison to another perspective. Opportunity Analysis We can focus on a companys position by asking these questions What is the perception of how we are doing as a company? How can I see what to do to know where to go to do better? What would it take to improve the outcome of my results? What would the reality look like of what I could achieve? How would the improved results put the company in a more profitable and secure position? Am I committed to produce the results I envision? What can I do now to start gaining better business results? What we are addressing here is turning a perception into a new reality by understanding where we are at and creating a path to a reality of improved business development and greater profitability results. The Reality of Business Effectiveness Cutting Costs and Building Profitability As we know building profitability can often be focused on cutting costs. The problem and limitation to building profitability by cutting costs is that you can only cut costs until you have no more costs to cut, and then you might be out of business. Obviously you cannot build company growth on out of business; you cannot build company growth on cutting costs. You can build on opportunities. The key is seeing the opportunities and knowing how to address them. In perceiving opportunities the forest and the trees, the being to close to see it, can come into play. The advantage of an outside business development professional is that they can see the opportunities clearer. A business development professional unveils possibilities for companies by revealing business building opportunities through the background of extensive business experience and a natural talent in business clarity and ideas, coupled with a valuable outside perspective, that creates business results that are effective looking in from outside of the current perception. Creating improved business outcomes for company growth requires a prudent combination of successful cost consciousness and business building that provides the most effective long-term profitability results. At a last, perception is very important for decision making in manufacturing business it also help in sustaining and attaining goals of business ..

A Guest Experience Based Upon Hospitality Marketing Essay

A Guest Experience Based Upon Hospitality Marketing Essay The rewards are the opportunity to create a guest experience based upon hospitality rather than efficiency, to implement customer service that makes memories rather than horror stories, to truly be in touch with guests rather than seeking to avoid them because a guest contact usually indicates a problem. Because of their size, small boutique properties often do not have the clout in the market to recruit and retain good line employees. Seasonality can have the happy retired hotelier making beds, doing laundry and unstopping toilets in the off-season when he/she has had to lay off the seasonal staff. Any furloughs due to seasonality pretty well guarantee that the quality labour in the market will go to a property with the mass to offer them year round employment. Operational Performance Objective: Flexibility Personal Approach LOCATION (segment market) COST (budget) Demand Service process Keep on changing customer Taste The four houses of quality function deployment connect customer needs with engineering design characteristics, components production processes, and associated control parameters http://www.naukrihub.com/india/hospitality/overview/challenges/ http://www.hotel-online.com/News/PR2006_4th/Nov06_ISHC.html http://findarticles.com/p/articles/mi_qa3656/is_200612/ai_n17190382/ Q3 http://findarticles.com/p/articles/mi_m0EIN/is_2007_April_3/ai_n27189784/?tag=rbxcra.2.a.22 .http://www.managingchange.com/masscust/overview.htm http://www.hotel-online.com/Trends/ChiangMaiJun00/CustomizationHospitality.html#1 IMPORTANT http://www.smthacker.co.uk/postponement_mass_customisation.htm http://www.madeforone.com/Articles/index.php/page/2/ http://www.readwriteweb.com/start/2010/03/weekend-reading-mass-customization-round-up.php http://www.igi-global.com/bookstore/TitleDetails.aspx?TitleId=743DetailsType=Preface http://www.sideroad.com/Customer_Service/measuring-customer-loyalty.html http://www.streetdirectory.com/travel_guide/210546/hotels_and_hostels/new_trends_at_boutique_hotels.html 1. Shortage of skilled employees: One of the greatest challenges plaguing the hospitality industry is the unavailability of quality workforce in different skill levels. The hospitality industry has failed to retain good professionals. 2. Retaining quality workforce: Retention of the workforce through training and development in the hotel industry is a problem and attrition levels are too high. One of the reasons for this is unattractive wage packages. Though there is boom in the service sector, most of the hotel management graduates are joining other sectors like retail and aviation. Personalization and Design by Own Individualism (demand) Peoples lives today are more turbulent and diversified. The one size fits all model is out-of-date. Individuals now want to be seen and treated as individuals and many are prepared to pay for this. They are better educated and informed; able and willing to make their own decisions. http://www.streetdirectory.com/travel_guide/210548/hotels_and_hostels/unique_features_with_new_boutique_hotel_resort_trends.html _ boutique hotel http://www.hotel-online.com/Trends/ChiangMaiJun00/CustomizationHospitality.html Davis, Stan, Future Perfect, 10th anniversary edition, Addison-Wesley Pub Co, Harlow, England, 1996, ISBN: 020159045X Gilmore, James H. Pine, B. Joseph II 1997, The four faces of mass customization, in Gilmore, James H. Pine, B. Joseph II (eds.), Markets of One, President and Fellows of Harvard College, Boston MA, U.S.A. pp. 115-132 Introduction Boutique hotels are believed to have been invented in the early 1980s. (Anhar,L,2001) There is no single definition of a boutique hotel but most of the boutique hotels do share some common characteristics. The first, boutique hotels put more emphasis on design and architecture than traditional chain hotels. (Anhar.L.2001) Creating unique design with additional lifestyle amenities in order make hotel guest feel something special than others. For example each guest room in Blakes Hotel in South Kensington, London was designed by celebrity stylist Anouska Hempel. This kind of hotel is very individual and focuses on their look. (Jones.P,2002) The aim is to create an environment with sense of style, warmth and distinction which they are willing to pay premium room rates. Second, the common feature of boutique hotel is superior personal service.(Drayton.P Rodwell.K,2001) Providing personal service guide to hotel guests is importance to enhance guest experience rather than efficiency, to t ruly be in touch with hotel guests rather than ignorance them when they faced to problem, to makes guest with unforgettable memories will come back on next time rather than terrible service that not return again. Furthermore, boutique hotel tend to provide a higher quality and wider range of guest amenities; such as pillow menu, complimentary candies and nuts. (Reich.M Ho Jung Kim) The third feature is the number of rooms. The number of room should not exceed 150 rooms to maintain the intimacy between the guests and the hotel staff, and the personalized attention by the staff. (Anthar.L,2001) However, there seems to be not upper limit on the maximum number of room; for example among properties operated by Ian Schrager, Pramount Hotel has 594 rooms and Hudson Hotel has 821 rooms. (Ibid) The last common feature of boutique hotel is the target market. The middle to upper income group of people tend to be target market of boutique hotel. In addition, the image of boutique hotel is major element for promoting through media, fashion, entertainment and advertising companies that are attracted to the trendy design and lively atmosphere.(Jones Lang Lasalle report) Location of the boutique hotel can be classified into two types. The first is the city destination hotels. () Accordingly, most existing city boutique hotels are located in urban edgy and chic neighbourhoods in major cities like New York, London, San Francisco, and Miami. (Anthar) Nevertheless, more companies are targeting less cosmopolitan cities. Location of traditional hotels often seeks for convenience to their customer but for boutique hotel, they are often located in cities with big fashion capitals to best attract their target market. The second type of boutique hotel is located in generally well-hidden, tucked always in deserted corners of the island or the mountains. Each boutique resort hotels promote the non-existence of electronics and communication devices in guestrooms as a competitive advantage. () Q1 Every company will face problemà ¢Ã¢â€š ¬Ã‚ ¦ challenges Boutique hotel tend to serve their guest with high degree of service quality therefore the greater of customer contact, the greater degree of interaction between the service system and the customer. (Jacobs.R,Chase.R,2008) Service systems with high degree of customer contact are more difficult to control and rationalize rather than low degree of customer contact. In high-contact systems, the customer can affect the time of demand, the exact nature of the service, and the quality, or perceived quality of service because the hotel guests are involved in the process. (Jacobs.R,Chase.R,2008) This is reason why boutique hotel manager should take into account on this particular area of service design process. This is not easy as all customers are different and have different expectations of what the service will provide. Perhaps a boutique hotel guest tend to wait for too long to check-in at resulted he or she might not come again due with the expectation on their speed of their service provided was disappointment. Hence, boutique hotel can offers several counters with different type of function such as registration check-in, check-out counter, and complaint counter to shorten the time of waiting by other guests. Flexibility approach take part on this challenges, Service process must be short and accurate in order to SOA(219) Service Blueprinting 211 As mentioned above, for boutique hotel the customer indeed is greater extent involved in the actual delivery of the service. The service employees by boutique hotel have frequently work together with their customer thus the behaviour if employees is likely to have a major effect on the customers perceived level of service quality.(Greasley.A,2009) Unlike tangible products, technology can be replaced the workforce on certain jobs but in services, it is difficult to replace the element of human interaction completely. (Greasley.A,2009) For service industry, the service operation for boutique hotel greater front office tasks by adding value to their customer both input and output of the operation while back office task is lesser. (Figure 1.1)(Greasley.A, 2009) Boutique hotel as a mass customization operate at high volume and high variety because the customer require high levels of contact with the service provider and a customized service. Human resource development: Some of the service s required in the tourism and hotel industries are highly personalized, and no amount of automation can substitute for personal service providers. India is focusing more on white collar jobs than blue collar jobs. The shortage of blue collar employees will pose various threats to the industry Lack of skilled hotel employees can become an issue for boutique hotel that tend to provide superior personal service. STANDARD The hotel boutique employees are expected to know their guests needs very well with caring, polite, friendly, and etc. Hence, the manager of Boutique hotel has to invest on a series of training program in order to maintain the quality of the service provided by their employee especially front-line employees which interact with customer most of the time. Assume a boutique hotel employees does not know well about a potential customer whose is vegetarians, but sending meal with chicken to the customer. This in the result, the potential customer will feel very disappointed on the careless of service provider by particular boutique hotel. The customer definitely switches to other brand of boutique hotel and not to return again if there is no a good service recover to resolve the problem. Service is unlike product that can be easier to argue back but in service industry especially with high service quality provided by boutique hotel, customers tend to be correct most of the time. Quality is a particular challenge for boutique hotel in both the tangible and intangible aspects, for example the quality of the food served, the quality of the mattress in the room and service of the staff must meet quality standards in order to retain customer. However, intangible service may be difficult to measure and often depends on an unpredictable interaction between the service provider and customer. (Greasley.A, 2009) The boutique employees cannot predict what the next will be happen thus they have to get ready to resolve problem at anytime. However, there are three authors; Parasuraman, Zeithaml, and Berry (1985) define the quality in service with five principal dimensions that customers use to judge service quality which is Reliability, Responsiveness, Assurance, Empathy and Tangible based on a comparison between expectations and perceptions of the service quality. Marketing strategy: For the side of marketing view of point on boutique hotel, the image is very important to enhance the quality of the hotel itself to their target market. What are so special about boutique hotel compare to other hotel chain without paying high price of room rate? This is why Integrated Marketing Communication (IMC) gets involved to work together to promote the brand and image of boutique hotel. A good service cannot be successful without the demand in a market. To open a new boutique hotel in a market place obviously is very fresh on the particular brand. Hence, branding can become one of the challenges to a new boutique hotel. At that point, the new brands that were ill-conceived and lacking clear definition and marketability ultimately become the weaker performers which are then often absorbed by the stronger ones.( ISHC Annual Conference,2007)Investing on brand proliferation to attract consumer interest toward the new boutique hotel. Marketing research effort s hould not be neglected by collecting information on favourable design of hotel room, service encounter and etc. By doing marketing research better performance outcome in order to meet customer needs. Virtual advertising can be useful to let customer know more information about the boutique hotel. An addition, online booking hotel becomes more convenience to customer in the purchase processes. A system that can let customer choose the theme or design of the room that they prefer including the menu of pillow, type of food to serve and etc. Public relation is also a powerful tool to get useful public opinion from the public. Distribution channel renovation : In 2006, it is estimated that $24 billion worth of hotel rooms in the US alone will be booked through internet sites representing 27% of US hotel industry room revenues up from $15.5 billion just two years ago. (INSH,2007) Meanwhile, this is current challenge of distribution management, manage and market to the consumer in the online world. Without understanding online consumers buying behaviour, the possible investment on marketing will be wasted. Buying process change rapidly nowadays with advancement of technology device support. Brick and Motor Directors of Sales Marketing and Directors of Revenue Management must understand at least the basics of search engine optimization, pay-per-click marketing, link popularity strategies and web traffic analysis. (INSH,2007) Connection between the service provider and their potential customer is linked. Expanding distribution revolution preserves the relationship with their customer. (INSH,2007) Click and M ortar approach can be applied on boutique hotel strategy in order to serve the best quality by using online or offline form of service provided. Construction cost: To build up a new boutique hotel, cost definitely has to take into account because it involved a huge amount of money on constructing, furniture, equipments and labour cost. The cost of raw materials for construction such as wood, steel, sand and so on is categorized as dramatically changes according the demand of the world. For example steel prices experienced a 48.8-percent increase in 2004, which was preceded by significant increases in scrap iron and steel prices in 2002 and 2003.(INSH,2007) By constantly monitoring changes in the markets for both construction materials and labor costs, a developer has to ensure that a project has a better than even chance of being completed on time and on budget.(INSH,2007) Adoptability and Knowledgeable on new technology system: In this 21th century with all digital-based of world with high-technology advancement that can improving the effectively and efficiently of doing things. The research and development (RD) department have to gone through emphasis on the design of the room in boutique hotel. Supply and demand service capacity : skilled employees or unskilled employeesà ¢Ã¢â€š ¬Ã‚ ¦ Training Demand of the market : middle to upper class. Fashion ,media Finance Q2 Mass processes that produce high-volume and low variety products are termed line or mass processes. Because of the high volumes of product it is cost-effective to use specialized labour and equipment. Because of the low variety, setting up of equipment is minimized and utilization of equipment is high. Examples of mass process included automobile plant, television factory, vehicle manufacturing, DVD production and food processes. (pg78) Customization processes is special customized to the need of the customer. High variety of product but low volume. This customization processes can be applied on goods such as big size shoes, special design for wedding cake and while service on or services like facial treatment, cosmetic, and hair style that can meet individual needs. The target market is niche market with a small group of people with the similar needs. High degree of customization, in order to meet individual customer needs. For exampleà ¢Ã¢â€š ¬Ã‚ ¦Because the need of specialized, time-consuming to finish on certain number (usually with low quantity) However, the variety is very low for mass processes, customer could not have much choices. Meanwhile, with the customization goods and services the price is trend to expensive. It is difficult to meet individual needs with low cost. It can be either want to pay higher price to meet individual price or low price but no choice. Based on the statement above, the trend of the layout process changed to Mass customization. What is mass customization? Mass customization is processes that combine the Mass and Customization feature in one which mean high volume and high variety at a relatively. (Figure 1.2) An attempt to combine high-variety and hiagh-volume output to provide the customer with customized products at a relatively low price. ( Greasley.A,2009)was typothie si s For example, Dell is the worlds largest volume producer of personal computers yet allows each customer to design (albeit in a limited sense) their own configuration. (Slack et al, 2007,pg47) Customer can select the feature of specification of the computer that they wanted after that make an order. Once Dell received the order, they will make customized computer requirement by the customer and delivery to them within two weeks. Another example on Land à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Feel different from others. Repeat buyer. Capture their interest and follow up by sending greeting card to welcome back to the boutique hotel interested like music. Event singing competition. Live band Designà ¢Ã¢â€š ¬Ã‚ ¦Flexibilityà ¢Ã¢â€š ¬Ã‚ ¦ act quickly , fast, information or data tranformation

Go to school or go to work :: essays papers

Go to school or go to work Go to School or Go to Work? During the 1930s many people started families and worked in factories. Many of those people now wish they had gone to college. Now, in today’s society many young adults graduate high school and go off to college. However, many think college is one big party. Many young adults go to college there freshmen year and lose the concept of reality and why college is important. They throw the books down and replace that knowledge with mixing drinks. Unfortunately, college is the only way to succeed at many above average professions. Anyone can work at a fast food restaurant or a grocery store. Can anyone be a lawyer or doctor? After going to grammar, middle, and high school a person can be very tired of school and want to get a job. Why keep yourself from learning farther? A major factor that keeps many people from going to college is laziness. One has to discipline and encourage oneself to keep the motivation level up. If one lacks that, than that is laziness on that persons behalf. It is like taking a test for school and receiving an F, because that person was too lazy to study. Yes, college is not easy, but who said it is supposed to be. It seems like an endless long haul, but it goes by fairly fast. If the motivation and discipline is among one, then the rest just comes during the college experience. The majority of people who have not gone to college are for the most part lazy. That does not say every single person that is not or has not went to college is completely lazy, but for the most part many are. College is a few years not a decayed or the rest of someone’s life. It is a commitm ent, which should be done through, and then the rest just comes. In high school working at the mall folding the name brand clothes working to earn money to pay car insurance and to go out was the thing to do. Imagine doing that the rest of your life.

Callie Khouris Thelma and Louise - Moving Beyond the Male Experience E

Even in today's growing world of feminism, young girls, as well as grown women, are being taught by the media to organize their lives around men. Their needs, expectations, work schedules, ideas, and interests become second to the men in their lives. All too often the media associates power and status to men, only to strengthen the barriers between the male and female genders. Take for example Hollywood, where "women get only about a third of all movie and TV roles, and last year earned less than male actors in all age categories..."(Eby, 1). And even though gender should not be used as the determining factor of what one can and cannot do, Hollywood, as well as everywhere else, has proven that the old habits of gender discrimination die hard, if at all. Luckily, there exist screenwriters and filmmakers who aren't afraid to step outside the limitations of gender, stirring up some controversy. Callie Khouri, creator of "Thelma and Louise" is the exception to this rule. Awarded "Best Original Screenplay", the film challenges our preconceived notions of gender limitations by "giving a feminine twist to a pair of all too familiar Hollywood genres, the road picture and the buddy picture"(NY Times, 1991). The "road and buddy movie" usually calls for men in the lead roles, whereas "Thelma and Louise" called for Geena Davis and Susan Sarandon. A film such as this one allowed for two women to get into dangerous trouble, enjoy themselves, and "unmask the other sex"; actions normally reserved for men (NY Times, 1991). According to Ms. Khouri, the script of "Thelma and Louise" was infact, "a conscious effort to counter what [she] sees as Hollywood's tendency to limit women's roles to easily identifiable types such as bimbos, whores, and nagging wives"(NY Times, 1991). She therefore uses the characters in the movie not so much to prove a point, but instead to make a point. At the same time that Ms. Khouri is making her point, the movie becomes somewhat of a catharsis for women. "Thelma and Louise" is supposed to be "about what every woman knows"(Eby,4). Though rape is a major issue that is used in the movie, it is not supposed to be the only issue women relate to. The general comparison between the women on screen and the women in the audience should be the feeling of at one time or another having been threatened, having been treated as inferior, or having foun... ...y she begins to snap under the pressure. In one particular scene, the role reversal becomes most obvious to the audience. Louise finds out that Thelma has left JD alone in her hotel room with the money which Jimmy had brought them. By the time the girls make it back to the room, JD and the money are long gone. Louise comes to the realization that the control she once possessed has now escaped her. Thelma, who watches as her friend crumbles before her eyes, realizes that she needs to break free from her child-like persona and take control of the situation. Thelma takes on a new sense of responsibility and maturity. She gives Louise a chance to finally let her guard down. "This is a movie about the adventures of women, and that's rare. And that really sad that its rare and we can't think of another movie like this"(LA Times, 1991). Thelma and Louise was a movie written and produced to give women an opportunity to finally tell their story in a society where the media is all too often dominated by males. This was an opportunity to move females from the roles of girlfriend and side interest into the leading role. It is no longer about a man's experiences and a man's adventures. Callie Khouri's Thelma and Louise - Moving Beyond the Male Experience E Even in today's growing world of feminism, young girls, as well as grown women, are being taught by the media to organize their lives around men. Their needs, expectations, work schedules, ideas, and interests become second to the men in their lives. All too often the media associates power and status to men, only to strengthen the barriers between the male and female genders. Take for example Hollywood, where "women get only about a third of all movie and TV roles, and last year earned less than male actors in all age categories..."(Eby, 1). And even though gender should not be used as the determining factor of what one can and cannot do, Hollywood, as well as everywhere else, has proven that the old habits of gender discrimination die hard, if at all. Luckily, there exist screenwriters and filmmakers who aren't afraid to step outside the limitations of gender, stirring up some controversy. Callie Khouri, creator of "Thelma and Louise" is the exception to this rule. Awarded "Best Original Screenplay", the film challenges our preconceived notions of gender limitations by "giving a feminine twist to a pair of all too familiar Hollywood genres, the road picture and the buddy picture"(NY Times, 1991). The "road and buddy movie" usually calls for men in the lead roles, whereas "Thelma and Louise" called for Geena Davis and Susan Sarandon. A film such as this one allowed for two women to get into dangerous trouble, enjoy themselves, and "unmask the other sex"; actions normally reserved for men (NY Times, 1991). According to Ms. Khouri, the script of "Thelma and Louise" was infact, "a conscious effort to counter what [she] sees as Hollywood's tendency to limit women's roles to easily identifiable types such as bimbos, whores, and nagging wives"(NY Times, 1991). She therefore uses the characters in the movie not so much to prove a point, but instead to make a point. At the same time that Ms. Khouri is making her point, the movie becomes somewhat of a catharsis for women. "Thelma and Louise" is supposed to be "about what every woman knows"(Eby,4). Though rape is a major issue that is used in the movie, it is not supposed to be the only issue women relate to. The general comparison between the women on screen and the women in the audience should be the feeling of at one time or another having been threatened, having been treated as inferior, or having foun... ...y she begins to snap under the pressure. In one particular scene, the role reversal becomes most obvious to the audience. Louise finds out that Thelma has left JD alone in her hotel room with the money which Jimmy had brought them. By the time the girls make it back to the room, JD and the money are long gone. Louise comes to the realization that the control she once possessed has now escaped her. Thelma, who watches as her friend crumbles before her eyes, realizes that she needs to break free from her child-like persona and take control of the situation. Thelma takes on a new sense of responsibility and maturity. She gives Louise a chance to finally let her guard down. "This is a movie about the adventures of women, and that's rare. And that really sad that its rare and we can't think of another movie like this"(LA Times, 1991). Thelma and Louise was a movie written and produced to give women an opportunity to finally tell their story in a society where the media is all too often dominated by males. This was an opportunity to move females from the roles of girlfriend and side interest into the leading role. It is no longer about a man's experiences and a man's adventures.

An Image of Africa Essay -- Literary Analysis, Joseph Conrad

An Image of Africa Heart of Darkness by Joseph Conrad has been depicted as â€Å"among the half-dozen greatest short novels in the English language.† [pg.1] Chinua Achebe believes otherwise. In Chinua Achebe’s An Image of Africa: Racism is Conrad’s Heart of Darkness he simply states that, â€Å"Joseph Conrad was a thoroughgoing racist† [pg.5] Achebe argues that the racist observed in the Heart of Darkness is expressed due to the western psychology or as Achebe states â€Å"desire,† this being to show Africa as an antithesis to Europe. He first states Conrad as â€Å"one of the great stylists of modern fiction.† [pg.1] He praises Conrad’s talents in writing but believes Conrad’s obvious racism has not been addressed. He later describes in more detail that Conrad’s â€Å"methods amount to no more than a steady, ponderous, fake-ritualistic repetition of two antithetical sentences.† Allow me to elaborate by stating some of Achebe’s arguments and my critiques. Achebe first points on Conrad’s â€Å"adjectival insistence upon inexpressible and incomprehensible mystery.† He states that many of Conrad’s critics simply see this as a stylistic flaw. Achebe believes that Conrad’s choose â€Å"the role of purveyor of comforting myths,† this being, according to Achebe, to guarantee him not to be in conflict with the â€Å"psychological predisposition of the reader.† [pg.2] He first moves to analyzing Conrad’s distinction of the two rivers in the novel, but later moved to a more important topic, the â€Å"racism† towards blacks in the novel. He argues that their lack of speech is viewed as â€Å"dehumanized.† Achebe believes that Conrad views dialect as being a downgrade. This relation to Conrad’s â€Å"withholding of language from his rudimentary souls.† [pg.7] His first claim is of the dis... ...ation of Central Africa.† [pg.6] Achebe states that Conrad’s image of Africa is not of his own, but of the Western imagination and that Conrad is simply showing the norm. Achebe’s main point is as much of Joseph Conrad’s racism but more of Western society’s need for change. We need to look beyond the stereotypical image that which the West holds â€Å"to its heart.†[pg.8] We must look in today’s society, today’s media and books read in schools. We must realize that â€Å"offering bribes to the West in return for its good opinion of Africa† [pg.9] is preposterous. He sees now as the time for change. He doesn’t but blame of Conrad but on western society. â€Å"The victims of racist slander who for centuries have had to live with the inhumanity it makes them heir to have always known better than any casual visitor even when he comes loaded with the gifts of a Conrad.†[pg.9]

Difficult Transition Essay

Q1.Identify different several concepts and characteristics from the field of organisational behaviour that this case illustrates. The Organizational Behaviour between the two firms were very different and identifiable. Tony Stark started working at O’Grady and things had been great there. The firm made sure that people who worked there, their personal goals be met and broadened their perspective towards work thereafter. O’Grady was a decentralized firm giving everybody a chance to grow and feel like a part of the firm as their opinion would be incorporated while the managers did decision making. The surroundings were very friendly and socially psychological. There was a lot of freedom given to the workers in terms of the work they did. The firm practiced managing workforce diversity. Tony Stark had a sense of job satisfaction and would have continued working there if the firm did not shut down. Now if we look on to the firm that Tony Stark had to take up after the closure of O’Grady was the Reece Enterprise. This firm had an entirely different way of operation. There was reward based on how long they had been there and played the politics. Top managers only were concerned about the work being complete and not how it was done or who did a good job. Even though Reece was a much more organized and structured organization, it still failed to be practicing a decentralisation. There was a requirement of three signatures from the higher authority without which any decision making would not have proceeded and therefore made the entire process really slow as reaching the top managers wasn’t easily accessible and interoffice memos had very low priority. The environment among the workers wasn’t very pleasing either. They did not accept anyone new which was appointed at the same stature. This not only was ignorant but also very demeaning. Tony Stark regretted accepting the offer without researching about the firm. Q2.what advice can you give tony? How would this advice be supported or tempered by behavioral concepts and processes? Tony Stark could look for another job and perhaps this time research about the company and then join it or he could make a difference in the firm he was working and bring about a change. Changing working situations in such a huge firm is very difficult but its not impossible. He probably is not the only one facing the problem. There might be a few others and would join him to help him take the decision of change. This change could be bought about by effectively talking to the high authority. Letting them know that people don’t have a job satisfaction nor are they excited about the work, which would eventually lead to the downfall of the firm and further shut down. This could be avoided if decision making was made more efficient and incorporative. If there was an introduction to a suggestion box or if any other form of easy communication with higher authority, making the work more target attached. Q3. Is it possible to find an ‘ideal’ place to work? Explain. It is not easy to find an ‘ideal’ work place or maybe possible. You have to make a place ideal according to your goals and perspective. The definition of ideal will vary from person to person. It may mean friendly environment for someone and work oriented for the other. It may be too philosophical but that’s how human behaviour works. Its unpredictable. It will vary from person to person. Humanized Robots Q1.How successful do you think helen bower’s new plan will be ? Helen Bower was a young lady who had a very different way of running the business as compared to her father from whom she inherited it. She was a very business oriented woman. She knew where she wanted her company to be in the next few years. She knew her competitors and was aware of the market conditions. The problems that came along with the way she handled business was workers  not being satisfied or involved in the process. She treated them like hired help or rather as machines, who were paid to work for her. She paid them average wages and expected them to work to their full capacity and produce as much as they could. She didn’t think of herself as a leader but as a boss. She was interested in the profit and not sharing the profit among the workers who made her earn that profit. This sort of behaviour led to marginal changes in production and the growth of the corporation. To understand the reason as to why the company wasn’t growing enough she hired a consultant. He carefully researched the organization and recommended to go back to his fathers way of supervision which she thought was ‘humanistic nonsense’. She took steps that she thought were the best for the company from her point of view and announced a 10 percent cut for those who failed to increase their productivity. She did not realise that this would worsen the condition. Workers might start a protest or even worse quit. Worker satisfaction should be the utmost priority of any company or firm. Q2.What challenges does helen confront? Helen was a very straight forward person. She knew what she was doing and knew what steps would help her company grow. She never treated the people working for her as humans. Since she was paying them the average wage she thought she was doing more than enough for them. But she had to realise that at the end of the day they also had some desires to fulfil and a family back home. They needed to be paid more than average and treated more than as merely machines. Her behaviour towards workers led to problems. She had to face challenges like keeping them motivated to work, reach the target, retain in the competitive market. Q3. If you were helen’s consultant, what would you advice her to do? If I was Helen’s consultant I would have advised her to change the way she approaches her target. She has to not only focus on the global market but also the work that’s being conducted in her business. She needs to built a more systematic way of functioning in which workers also have a say. They need to be heard and given a choice to voice their opinion. It should be like how the government works- Democratically. Being like Hitler would only help you keep power in your hands but not earn respect from people. As a consultant I would also advise her to be like her father just as the consultant in the case study does. Maybe that path would lead to a slow growth of the company but it will be an everlasting growth. A growth with very strong pillars. Also being a businesswoman and always thinking about workers well being would also lead to too much pampering of the workers. They should be handled with a lot of attention. They need to be focused on the targets and help you reach the productivity with low cost. They should be understanding enough.

The Role Of Discipline In Schools Education Essay

I have ever been a individual who is driven. I believe in myself and believe that I can carry through anything that I desire to accomplish. My theory has ever been, if any other homo can make it, so can I ; with the exclusion of any physical restraints. I have this belief about others besides. I feel that the lone restrictions that anyone has are the 1s that they set themselves. I have an outgoing personality and a strong sense of duty. My female parent died when I was four. She left three little kids all under the age of five. Bing the oldest of three sisters, I have ever felt that I had to take duty. When any state of affairs warrants a leader, if no 1 else steps up, I will take the function. I have a sense of duty to protect as I felt I needed to protect my younger sisters. I do non and will non digest intimidation. I am a Christian with have high moral values and work hard to follow these ideals. I know that all kids have the ability to larn and to demo regard to their schoolmate s every bit good as their instructor. Being cognizant of this, I will demo regard to my pupils but will anticipate the same in return. I know that pupils are taught otherwise today than when I was in school. There is much more pupil centered engagement in the schoolroom. I like the thought of active engagement in the acquisition procedure. But, I besides want my pupils to be under control while this activity is happening. I am older than most of the pupils at MSU. I have a adult boy and have been learning actively in my church for 10 old ages. I have taught categories from pre-school to adult. Having much experience in a schoolroom state of affairs with kids from many societal categories, I know how of import it is for the instructor to hold control. I believe in holding a steadfast manus with my pupils while demoing I love and attention for them. This is how I have raised my boy and how I will pull off my hereafter schoolroom. My duty as a instructor includes fixing my pupils to be in the universe. Management in the concern universe expects workers to be respectful of those in authorization. This is a quality that I hope to transfuse in my future pupils. Based on my beliefs and how I hope to implement organisation in my schoolroom, I have chosen William Glasser, Lee and Marlene Canter, and Barbara Coloroso for their stance on subject and schoolroom direction. William Glasser ‘s theory is based on four basic demands of kids: â€Å" Freedom, Power/Achievement, Fun, and Love/Belonging † ( Class, 2001, para.1 ) . He believes that these demands can be met through a quality course of study and related activities and that misbehavior consequences from experiencing â€Å" out-of-sync † with the current state of affairs. Although the pupil may non be in sync, Glasser still deems the pupil responsible for their actions as quoted from his Ten Axioms of Choice Theory, â€Å" We can merely command our feeling and physiology indirectly through how we choose to move and believe. † ( Glasser, 1998, as cited in Furr 2009, para.1 ) . Ultimately, Glasser believes that it ‘s the instructor ‘s duty to do the schoolroom course of study interesting and ask foring to avoid behavioural jobs but, irrespective of the state of affairs, it is within the pupil ‘s ability to act decently. I excessively, believe that everyone including kids are in control of their ain actions and that they should be held responsible for misbehavior. I besides believe that the instructor should do the course of study and activities in the schoolroom prosecuting to guard off misconduct. In order to implement Glasser ‘s theory I will be after activities that will let me to acquire to cognize my pupils ‘ involvement and demands. I will set the course of study to turn to these demands. I want my schoolroom to be gratifying both for my pupils and myself. I will allow my pupils know that I care for them and will give them picks on occasion if it will profit them and/ or the category. I will try to carry through the basic demands of my pupils but I will anticipate my pupils to esteem my authorization in the schoolroom. I will anticipate my pupils to pattern good behaviour and will face any misconduct instantly with pre-determined effects. Assertive subject is the solution to misbehavior in the schoolroom harmonizing to Lee and Marlene Canter. â€Å" The end of Assertive Discipline is to learn pupils to take responsible behaviour, thereby increasing their self-pride and increasing their academic success. † ( DuBois, S. , Bowman, T. , Clark, A. , Candela, N. , McDonough, L. , 2001, para.3 ) . By presuming ownership of their behaviour and the associated effects, a pupil will go positively motivated to move responsibly in the schoolroom. The Canters believe that it is the duty and right of the instructor to hold an environment that is suited for larning. When penalty has to be administered, â€Å" it must be unpleasant but non harmful to the childrenaˆÂ ¦give effects calmly, and supply pupils with flight mechanisms in instance they sagely choose to avoid a struggle † ( Theories, n.d. , para.3 ) . The instructor ‘s function in self-asserting subject is to hold outlooks that are clear, positive and consistent. The Teacher will admit good behaviour through positive acknowledgment ( DuBois, Bowman, Clark, Candela, McDonough ) . I follow the Canter ‘s beliefs of self-asserting subject. I have seen many kids in my schoolrooms try to derive self acknowledgment and esteem through the esteem of their equals by misconducting. At these times I could non learn a lesson due to the perturbation of one or a few pupils. This type of schoolroom is wholly contrary to my personality. I feel as though it is my right to hold control and leading over my pupils and I expect parents and the disposal to back up me in my attempts to learn their kids. I would in no manner want to harm a kid through penalty but I do desire the kid to cognize that penalty, though non physically or mentally harmful, is unpleasant and is to be avoided. To implement the Canters theory I will clearly specify the regulations and effects for disobeying in my schoolroom on the first twenty-four hours of school. I will be consistent and house in using these regulations. I will do it a personal policy to honor good every bit good as bad behaviour. If needed, I will inquire for aid from my supervisors every bit good as parents in transporting out any penalty deemed necessary. I will give regard to my pupils but will anticipate the same in return. The theoretician Barbara Coloroso believes that pupils can be taught to hold interior subject. She feels that, grownups should follow the Golden Rule and dainty others as they want to be treated ( GURCAN T. , TEKA °N, E. , n.d. ) . Coloroso says that pupils should be provided â€Å" a safe and nurturing environment in which to larn and cover with effects † ( Class, 2001, para.3 ) . She believes that pupils should be allowed to work out their ain jobs with the support of the instructor. The counsel provided by the instructor should be without judgement ; allowing the pupils experience the consequences of their determination. When it is clip to confront effects of misbehaviour, the instructors should non give in to the three cons: ( 1 ) beggary, bribing, crying and bawling, ( 2 ) choler and aggression, and/or ( 3 ) sulking † ( Class, 2001, para.1 ) . I besides support the Golden Rule and want my pupils to hold concern for others and what they feel. Although I will be sen sitive to the feelings of my pupils, I will besides retrieve that they are kids and will non ever be concerned for the instructor or schoolmates. I have noticed how many kids of today are really self- centered. They have been brought up to believe no 1 has the right to hold authorization over them. I want my pupils to hold chances to do their ain determinations and trade with the effects. This is portion of turning up and acquiring ready for life in a rough universe. But I besides want them to turn up holding regard for others particularly those older and wiser than they. My personally indicates that I will non digest beggary, bribing, crying, howling, choler, aggression or sulking. These attitudes build hapless character if allowed success. I dealt with the same issues raising my boy and I face some of these same jobs every hebdomad when I teach pre-schoolers at church. I did non give in to my boy ‘s fits and I do non give in to those in my church category. By past and presen t indicants, I will non give in to my future pupil ‘s attempts to avoid the effects of misbehaviour. The manner I will utilize the Coloroso theory in my schoolroom is by doing the attempt to guarantee my pupils of a safe, encouraging environment. I will be invariably cognizant of my pupils and be sensitive to any intimidation that might be happening and take immediate action when needed. I will seek to understand the feelings of my pupils and compare that to how I would experience in a similar state of affairs. I will seek to assist my pupils to work out jobs by self geographic expedition alternatively of work outing for them therefore constructing up their ego regard. I will non give in to the three cons that pupils may utilize to avoid the effects of their actions. The theoreticians that I have chosen compliment my personality by authenticating the important function of the instructor in the schoolroom. All three theoreticians believe in holding regulations and effects for misbehaviour and anticipate the consequences of bad behaviour to be carried through to the terminal. They besides support congratulations for good behaviour which assists in developing an overall managed category of pupils. By asseverating Glasser ‘s beliefs of an engaging course of study, Canter ‘s clear outlooks, and Coloroso ‘s self-imposed effects, my future schoolroom will be a topographic point where kids will bask larning while deriving regard for their schoolmates, their instructor, and themselves.

Coca Cola Organization

The Coca Cola Company, founded in 1886 in Atlanta, the United States, is the world’s largest nonalcoholic beverage company. Coca Cola currently owns and markets more than 500 beverage brands (Anonymous, 2010), including waters, sports and energy drinks, juices, tea and coffee, which are distributed in over 200 countries throughout the world.Along with Coca Cola, the company also owns Sprite, Fanta and Diet Coke, which are four of the world’s top five nonalcoholic beverage brands (Anonymous, 2010). As a company with a history of over 120 years, the Coca Cola Company now has an operating structure with seven operating segments and approximately 139,600 worldwide employees (Anonymous, 2010). Today, Coca Cola has subsidiaries around the world and has developed its own management and distribution system.The relative data and evidences shown in the following analysis will illustrate the effectiveness of the current structure model of Coca Cola and how managers of Coca Cola ap plied the hybrid structure to manage the subsidiaries in different regions efficiently and the strategy of decentralization to reduce the management cost and improve autonomy of these different departments. Furthermore, Coca Cola values its unique organizational culture and has set different mission, vision and values to guide the organization, the segments, and its teams.These invisible forces have been serving as the â€Å"Roadmap† for the company to achieve the long-term goals. In the second part of the report of the company culture, facts and stories mentioned would give examples and interpret how the â€Å"liability of a strong culture† could impact Coca Cola’s competitiveness and why it is so important for Coca Cola to understand customers’ needs in order to introduce more customer-orientated organizational culture rather than outcome-oriented culture. Organizational StructureCoca Cola is a typical complex organization by having seven operative unit s in geographic areas around the world, six functional departments being responsible for different tasks and a diversified labor force from different nations. Additionally, a combined characteristic of Mechanism and Organism is also one of most representative features of complexity. Under this structure, employees can not only improve their performance to the maximum level, but they also help the company expand global market and adapt the changing environment.The Coca Cola Company currently employs approximately 139,600 employees (Anonymous, 2010). According to a general organizational chart stemmed from the company’s website, the division of labor is based on diverse job designs which exist specific rules and regulations to direct employees and managers. There are at least 5 hierarchical levels in the corporate. At each level, for instance, one regional director supervises about 10 subordinates on average; therefore, the span of control is fairly wide.And based on the inform ation of its website, the geographic regions are broken down into the diverse units that are located round the world, which are mainly North America, Middle East, Asia, Europe, Eurasia, Latin America and finally Africa. And then, each subunit has its own organizational structure based on functional departmentalization. For example, in North America, its major departments are marketing, finance, and packaging, sales, and research and development administration.In addition to that, in terms of the division of the authority, originally, the company has a more centralized structure, which the decision is mainly made by a high-level management, and the communication is restricted due to the hierarchy of the authority. However, as Coca Cola encounters uncertain environments when it expands of its business, the organization realizes that it must meet the changing demands of its customers to win their business.Thus, Coca Cola began to push towards decentralization in the nineties and even m ore recently (Fox, 2007), which means that decisions are made on a more local level and communication can spread freely to quickly react to conspicuous market demands. Simultaneously, higher-level management can have the authority to take control of the overall strategies and concentrate on the company’s distal goal. The Coca Coca’s big success is not only due to its continuing effort on producing different beverage, but also its moderate organizational structure plays a salient role.Firstly, because the Coca Cola Company, based on the annual report, has over 400 products, the product structure seems to be too costly and unrealistic to implement. Therefore, the multidivisional structure is an appropriate structure and brings benefit for the company. A significant strength of this structure can allow the company to react to changing and uncertain environments while also maintaining a level of stability. Moreover, the specific decision and strategy can be made by regiona l managers to suit particular situation of one area without triggering some conflicts.For example, when one region wants to conduct a specific marketing promotional strategy which is not be appropriate for another region due to the diverse marketing environment, so decisions about specific marketing tactics are made closer to that region. And thirdly, within each region, the structure is mainly divided based on the functional departmentalization, and undoubtedly, communication among each functional unit’s members is free and efficient because of the same knowledge and expertise. Thus, the work and decision can be done more efficiently.Another big beauty of its structure is the mix of both centralization and decentralization to run the business. According to an article â€Å"Changes in the Organization of Work: An Empirical Assessment† stemmed from a journal of International Conference Proceedings, it concludes that a more decentralized hierarchy improves coordination a nd reduce monitoring costs. And eventually, since employees are guaranteed more flexibility from the workplaces, more job satisfaction can be acquired through more tasks autonomy and responsibilities.As a result, it will lead to complementarily effects, which productivity gains can arise. From this perspective, Coca Cola seems to get benefits from this structure change. On one hand, a centralized structure remained at top level is to help senior managers take control of power and provide a distal goal for the whole organization. On the other hand, pushing decentralization also works well in the local units. Because employees can perform tasks from beginning to the end, they can figure out problems and have opinions through the working process.And, additionally, under the decentralized structure, the communication is freely flowing. Employees are more encouraged to express opinions and provide recommendations for company’s operation at the weekly me eting, and gradually, a par ticipative and communicative environment is formed which leads to employees’ job satisfaction and organizational commitment. An article appeared in Business Europe (Bogomolny, 2004) had the following information: â€Å"According to Jon Chandler, director of communications for Europe, the responsibility for getting it right – and for profit – is firmly at the local level (p. ). † Obviously, productivity increased and company gets the profit in return via this structure. To sum up, it appears that the Coca Cola Company is pursuing for a hybrid structure, which take advantages of both mechanistic and organic structures, while trying to minimize negative effects of each. According to the research above, it seems that the organization works well after all the changes implemented. However, after the in-depth analysis of the organizational structure, one subtle recommendation can be addressed.According to â€Å"Committee on Management and Productivity†, i t is beneficial for all levels of company to put various customers’ needs into consideration when designing organizational structure So although the Coca-Cola possesses a hybrid structure, its structure does not adequately focus on the customer side. In order to delivering the best value to customers, a part of structure needs to serve the customers in terms of dividing them into different generations. The reason for this suggestion is that customers are picky and are facing abundant choices of beverage currently, and they also more care about their health. Jones, 2007) Thus, a more cautious decision will be made by customers while purchasing the beverage. Reasonably, if the Coca-Cola Company should focus more on customers to analyze their preference based on different segments, and provides adequate relevant training which guided the employees to deliver satisfied good and service to customers. Consequently, the company can produce the ideal beverage to reach the expectation of different generation, and may acquire a profitable benefit in return. Organizational CultureOne of the most important building blocks for the high success of the Coca Cola Company is its organizational culture. The culture of the Coca Cola Company is mission-driven: focused on refreshing the mind, inspiring optimism, and making a difference (thecoca-colacompany. com). This durable mission facilitates Coca Cola in creating innovation, people orientation, diversity and an aggressive culture since John Pemberton founded it in 1886. The Coca Cola Company has reached its current strong culture through decades’ effort.Employees share the common values that the company provides leadership, collaboration, integrity, accountability, passion, diversity, and quality (thecoca-colacompany. com). In 2004, the Coca Cola Company came to a reinvigorating stage. E. Neville Isdell was nominated as the new chairman of the board and CEO of the Coca Cola Company. Due to the health and wellness trend, increasing competition in the beverage industry and a series of top leadership changes, Coca Cola had been experiencing hugely decreasing soft drink sales.By engaging in an open dialogue about the company’s values and future development among 150 managers from worldwide divisions, a â€Å"new vision for the sustainable growth† has emerged (Andrew Martin, 2007). This new vision achieved an aggressive marketing strategy by refreshing the coke brand and laid particular stress on advertisement and product development (Andrew Martin, 2007). From the perspective of the dimensions of the culture, Coca Cola wants to be innovative while they are risk-averse. The company becomes more open and flexible since it gives its employees more rights.It remains aggressive at sales. Lastly, after the 2004 change, the company has become stable and gotten rid of its previous dysfunctional status (Andrew Martin, 2007). Ultimately, the company is measured by its stock value, which saw great increases through the rest of 2005 (see graph 1 in Appendix). In general, the current culture of Coca Cola Company is very effective. Based on the theory of organizational culture and effectiveness, a practical organizational culture has four fundamental traits: involvement, consistency, adaptability, and mission (Denision and Mishra, 1995).Two of these traits, involvement and consistency, are indicators of openness, flexibility and responsiveness, and are strong predictors of growth. After the changes in 2004, Coca Cola Company favors increasing face-to-face interaction, providing more constructive feedbacks and generating an ideas sharing atmosphere. All of those improvements and changes allow Coca Cola getting open and flexible. Additionally, due to organization focuses more on the opinions and thoughts from lower level of employees, and grants them power to make their own choices under certain level.The communication and awareness in Coca Cola increase from 65% to 76% (Di anne, 2008). Openness and flexibility contribute significantly to the vision of driving long-term sustainable growth by accelerating innovation and employee’s engagement and satisfaction. The other two traits, consistency and mission, are not only indicators of integration, direction and vision, but also are better predictors of profitability (Denision and Mishra, 1995). The culture of Coca Cola is guided by its enduring mission, which is to be the largest beverage company in the world since it was founded in 1886.This clear objective directs both employers and employees to create values and make differences for organization. Besides, the vision of Coca Cola, which is people, portfolio, profit, partners, planet, profit and productivity, declares that the employees need to achieve sustainable growth and great profits. Overall, the culture in Coca Cola Company properly reflects four traits, and fosters the effectiveness in the whole organization. What is more, both before and a fter the change, the company has been emphasized the aggressiveness on sales for a long time.It is easy to arouse some immoral competitions between the companies and the employees. But after the implementation of the â€Å"manifesto for change† policy (Gordon, 2008), which is aimed to improve environment responsibilities, self-discipline at corporate level and social responsibilities. Therefore, the ethic of the organization has been improved significantly, which makes the Coca Cola Company a better and more stable workplace. However, there are two shortcomings in the current culture. First, the Coca Cola Company has hesitated to reinvest and take risks.In 2005, the Coca Cola Company introduced 2 new products, the Coke Zero and the Diet Coke. Luckily, the Diet Coke took the Pepsi cola’s place and became the No. 2 soda in the US. Unfortunately, the company only improved its product based on its original products. Although Coca Cola has raised the new missions of carryin g out health and fitness, due to its resistance to change and one step slower than Pepsi, it has merely no effect. This is exactly the liability of strong culture—resistance to change. Considering the long run sustainable growth, the company should encourage innovation and all employees’ participation.At first, reduce barriers of information flows within the organization. Managers must make sure that people can access resources whenever they need. Secondly, reward employees for practical ideas. Management should not only provide premium to creativity ideas, but try to find out and stratify employees’ internal needs. Thirdly, participation can always help to overcome resistance to innovation. When employees actually involve into the organization, they would realize some flaws of existing products. And this will stimulate them to get fascinating thoughts and ideas.Lastly, it is necessary to get supports and encouragements from managers. Moreover, company can intro duce new members to speed up the change because new blood can always bring fresh visions into organization. Second, currently, the Coca Cola Company is outcome orientation and aggressive on sales. In order to match with its new culture, the company should better move towards the strong establishment of basic values and assumption. Therefore, the company can turn to other direction and explode a new dimension of culture for a better fit.First of all, pay more attention to the customers and employees by fulfilling the healthy ideas and assumptions penetrated to them level by level and gradually, they can harbor those views to establish a norm which is to chase a healthy lifestyle. Secondly, since the brand has already been highly recognizable, what the company needs to do next is to animate the brand. By taking actions of inventing some rituals and create more stories, it can also set up some employee orientations to share the work experiences and internalize the organization basic as sumptions.Moreover, the company needs to bring in more new members in order to better change the aggressive culture to a friendlier one. In conclusion, it is always difficult for companies to change their business culture, especially for Coca Cola, a large and stable organization with a hundred years of history. In order to keep growing and thriving, Coca Cola should try to look ahead and make internal changes to adapt to the outer environment. In fact, whether introducing new cultures or changing the current culture, managers should first let these values or beliefs infiltrate the organizational members’ minds.Only when these values and beliefs are commonly accepted by the organizational members, can they form a new culture. However, people’s values are hard to change. By increasing communication with employees, rewarding desirable behaviors, encouraging participation and offering necessary support, Coca Cola’s managers can avoid unnecessary losses. Moreover, p roper structure design can benefit large multinational corporations like Coca Cola by allocating resources and assigning personnel more efficiently and effectively.Decentralization of the organization’s structure offers more flexibility to Coca Cola’s local subsidiaries in different regions and can also reduce conflicts between departments. A hybrid structure requires Coca Cola to develop more understanding of customers’ needs, which is the most important force to push the organization forward. Overall, the analysis mentioned above illustrates that a strong business culture should always remain responsive to change, and a well-designed corporate structure is important for the organizational effectiveness. Reference Bogomolny, L. (2004). â€Å"Thirst for change. Canadian Business, Vol. 77 Culhane, D. (2008, February). Blog logs a culture change: Coca-Cola's short-term Blog Blast takes the pulse of employees on key company values. Communication world. Retrieved f rom http://www. entrepreneur. com/tradejournals/article/173021690. html Denison, R. D. , ; Mishra, K. A. (1995). Toward a Theory of Organizational Culture Effectiveness. DOI: 10. 1287/orsc. 6. 2. 204 Fox, A. (2007, November). Refreshing a beverage company’s culture. HR Magazine, Vol. 52, No. 11. Retrieved from http://www. shrm. org/Publications/hrmagazine/PastIssues/2007/Pages/200711. spx Foust, D. (2006, August 7). Queen of pop. BusinessWeek, Retrieved from http://www. businessweek. com/magazine/content/06_32/b3996401. htm Gordon, D. (2010). Manifesto For Change. Retrieved from http://www. scribd. com/doc/24111308/Manifesto-for-Change Macarthur, K. (2004, May 10). Hiring of Isdell is classic Coca-Cola. Advertising Age. 75, 3-68. Martin, A. (May 27, 2007). 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