Tred Paper

The story of the prodigal son started with the younger son that asked his father to give him his portion of the family’s inheritance then the son got what he wanted and went off on a long journey to a distant land and began wasting his fortune. When the son ran out of money, he took a job feeding pigs. He was so poor that he was willing to eat the food for the pigs. One day, the son realized all his faults and he finally came into his senses. He remembered his father and decided to return home to ask for forgiveness and mercy. His father welcomed his son with open arms. Due to the father’s happiness, he ordered his servants to prepare a celebration. Meanwhile, the older son was not happy when he came home, working the fields, only to find out that there was a party for the return of his younger brother. The father tried to prevent the older brother for being jealous and the father said â€Å"You are always with me, and everything I have is yours. So, from what I think, the younger son was selfish and immature for asking his part of the family’s inheritance even if that the father was not dead. Second, when the younger son took the job of feeding the pigs and even eating the pig’s food, it shows that he had sunk as low as he could possibly go. The son represents a person living in rebellion to God. I think that before we come into our sense, we should first experience failures. Third, the father is the image of the Heavenly Father. God is a symbol of love and is patient. He helps us when we return to him with humble hearts. He is not interested from what we have done in the past but forgives us. Lastly, the older son represents an image of the Pharisees. By being self-righteousness, they forgot to be a happy when a sinner returns to God. I think that the bitterness and resentment are what kept the older son to forgive his younger brother.

Explanations of crime deviance Essay

The right realist perspective on crime is mainly associated with the American sociologist W.J Wilson. This perspective became very influential on home office policy-making during the conservatives period in office. The right realist approach assumes that human beings are naturally selfish, individualistic and greedy. Therefore ther are ‘naturally inclined’ to further their interest, even if this means comitting crime. They also believe the origins of crime are misunderstood, that is policies aimed at tackling crime by removing social and economic inequalities. Wilson noted that the Great Depression in the USA did not result in a rise in crime. Another right realist explanation is that the welfare state has undermined our sense of obligation to support each other, andthat community controls, i.e. informal controls imposed by neighbours, family and peer groups are breaking down. Right realists stress that attempts to explain the causes of crime should be abandoned and that sociologists should instead focus on finding practical solutions to slow the growth of crime. This developed the control theory. Hirschi argues that crime is opportunistic and anyone would commit crime if the situation was right and there was little chance of being caught. He says that sociologists should not focus on whypeople commit crime but why more people do not. He maintains that most people are rational in their choices and that there are controls that operate to make most people keep their actions within the bounds of the law. They are, Attachment- commitment to family relationships which could be threatened by criminal acts, Commitment- years of education, building a career, buying a home and aquiring a good reputation, all this could be lost by commiting crime, Involvement- some people are activley involved in community life as volunteers, parentgovernors for schools etc. all this would be jepordized by criminal behaviour. Right realists believe the way to control crime is to take practical measures to make sure the cost of crime outweighs the benefits. Left realists such as Lea and Young attempt to explain street crime in urban areas. Theirvictim survey of inner-city Islington showed that working class, black peopleand especially elderly women, had a realistic fear of street crime. Lea and Young argue that despite evidence of police racism, criminal statistics are largely correct as working classes and Afro-Caribbean’s do commit the most crime. They agreed thatwhite-collar and crimes go largely undetected and under punished, they do not point out however that they do not have the same negative impact on society as crimes such as mugging or burglary.Lea and Young maintain the reason why working class and Afro-Caribbean people commit crime is to do with feelings of ‘relative deprivation,’ such as comparing themselves to middle class or white youth with regard to life chances, living standards and income. Such groups feel frustrated with their lack of power. Negative treatment by the police and authorities leave groups feeling hostile and resentful, consequnently they are marginalized. Some mayform subcultures to help copewith the statusfrustration and marginalization. Hughes notes that left realists should be valued for the challenge they posed to radical criminology’s thinking on the issues of intra-class and intra-ethnic crimes. Left realism has drawn attention to the brutalising effects of street crimes in the inner-city and the fact that some theories of crime have romanticised offenders, it has highlighted the effects of crime for victims, a group neglected by most theories of crime. It realistically acknowledges that the police amplify the presence of some groups in the criminal statistics through the use of stop and search, but points out that policing is quite rightly focusing on those groups most likley to commit crime. There is no emperical evidence to support the view that young working class or black criminals interpret their realities in the way described by Lea and Young. Research on the motives of offenders is required. Lea and Young do not really explain why the majority of working class and Afro-Caribbean youth do not turn to crime. Left realism only focuses on collective or subcultural criminal responses and does not explain crimes such as burglary, which are  commited by individuals rather than gangs. It focuses exclusivley on street crime and ignores other serious crimes such as fraud and it fails to account for oppurtunistic crime commited by adults.

Fresh Foods versus Canned Foods Essay

Eating is an activity that we as humans do at least two times a day. We live in a world where the variety of food is immense, and we are responsible for what we eat. We decide what we are about to eat and how it will affect our bodies. However, each food differs from one to another. For example are the fresh food and the canned food. Fresh foods and canned foods are two kinds of different types of food that have their own benefits and disadvantages. The most notable difference between these two kinds of foods is their flavor. Fresh food have great flavor because they keep their natural conditions. Canned foods however, lack a lot of its flavor characteristic because there are some other chemical products added to the natural foods. Comparing both types of foods we can notice another difference. Â  That is the health factor that affects our bodies. While the fresh food keep their original freshness and flavor, canned foods lose some of the original fresh food nutrients when stored, a nd also it has chemical ingredient when consumed too much will become toxin in our bodies. Another difference between these two types of food is the cost. Canned foods are much more expensive than the fresh foods. In contrast to the cost, canned foods are easier to find, they also require less work to prepare than fresh food. As we can see there are three main differences between the fresh foods and the canned foods. However, the main reason we chose our foods lies on our personal choice, based on time each person has, the money and the importance we give to our nutrition and health. Therefore it is important that you consider your possibilities and choose the best type of food for your convenience and life style.

Chemical sensor Essay Example | Topics and Well Written Essays - 3000 words

Chemical sensor - Essay Example Amperometric glucose sensors proves worthy in monitoring of diabetic patients’ blood glucose levels wherever they are. Such constant monitoring of blood glucose has spurred other affiliated health sector needs for improvement of the condition. It is apparent that effective treatment and management of diabetes conditions requires reliable data of glucose levels that does not fluctuate. In such needy cases, amperometric glucose sensors assist in monitoring of patients blood glucose. Monitoring of blood glucose levels presents a constant glycaemic regime that both the patient and health professional can rely on. Subsequently, health professionals can make imperative diagnosis and treatment of diabetic conditions. Research on management of diabetic conditions largely relies on proper data for the levels of blood glucose amongst diabetes patients during normal activities. In ensuring use of reliable and constant blood glucose levels, there is need to develop clinical devices that can monitor and provide day and night blood glucose levels. Such requirements indicate the need for amperometric glucose sensors to provide constant data of blood glucose levels. Therefore, the presence of amperometric glucose sensors within the health sector is authoritative in effective management, treatment, diagnosis, and research about diabetes. It is imperative to note that the introduction of amperometric glucose sensors have greatly enhanced research and management of type 1 diabetes within the health sector. Moreover, it has increased confidence of both patients and health professionals towards a possibility of overcoming the deleterious disease. Essentially, the ability of amperometric glucose sensors to determine accurately the level of concentration of blood glucose has caused a revolution in health care. Accurate determination of glucose levels within the blood has lead to improved health services within the community. The foremost

The European Union Essay Example | Topics and Well Written Essays - 1000 words

The European Union - Essay Example This was in the 1920s and the name of the organization was Patt-European Union. However, real integration in Europe was achieved through the European Economic Community (EEC). The vision of this organization was â€Å"broad enough to achieve real integration across a wide range of policy issues† (â€Å"The political landscape,† 209). The European Economic Community was the pioneer of today`s European Union. It was established by six western European nations; Belgium, Luxembourg, Netherlands France, Italy, and West Germany, (â€Å"The political landscape,† 209). A major step was taken towards the building of the nations in 1992, with the treaty of European Union also referred to as the Maastricht treaty, signed at an intergovernmental conference that was held in Dutch (â€Å"The political landscape,† 211). This treaty was ratified in 1993, and provided for the continued deepening of cooperation among member nations in different areas, and cooperation into three forms referred to as the pillar of the union. These are the European Community, the common foreign and security policy, and the cooperation in the field of justice and home affairs (â€Å"The political landscape,† 212). The European Union is an umbrella that stands over these three constituent pillar organizations. In 1990, the European Union removed all trade barriers allowing free movement of people. During these years, the European Union had an integrative development to have a single currency. This began when Maastricht treaty set a timetable at was set to achieve monetary union. The second step was the establishment of the European monetary institution that was to strengthen the coordination of the monetary policies of the member states. Nevertheless, Denmark rejected the idea of a single currency and feared that the adoption of the Euro would steer unacceptable erosion of the Danish political sovereignty (â€Å"The political landscape,† 212). Sweden took a go slow approach, hoping to join

Does the rotation of auditors improve the quality of auditing Essay - 5

Does the rotation of auditors improve the quality of auditing - Essay Example Auditing had never been influential and applicable as it is today. Each corporation feels the need to examine its accounts from time to time, and especially when change is about to occur, so that it can determine their correctness and fairness, as well as detect of any irregularity. Auditing is broad and can be conducted for systems, data, and finances which are of great concern in this context. Auditing can be described as an examination and verification of accounting data with an aim of establish the correctness and reliability of the accounting reports and statements (Shirin, 2009). However, numerous controversies exist over establishing a standard against which actual audit performances can be measured. Therefore, organizations may have difficulties in assessing the effectiveness and quality of their audit, even if it serves the purpose. Audit quality has been described by Fearnley et al as the â€Å"market assessed joint probability that a given auditor will both discover a bre ach in the client’s accounting system and report the breach† (2011, p. 2007). Organization’s committees and shareholders need enhanced audit quality for the sake of delivering appropriate organization audit results and opinions. Firm rotation of auditors has been campaigned for and applied in some countries as a way of improving audit quality. The issue of audit quality that auditors’ rotation attempts to address There are several factors that affect the quality of audit. Nowadays, clients want to be confident of the financial reports they get, to make future projections of the business. Internationally, various initiatives have been proposed to establish a standard or enforce some consistencies across borders, in how the auditors ought to accomplish the audit objective, and what financial statements clients should expect (ICAEW, 2010). The number of recently reported financial failures in organizations call for more accountability and undertaking of effec tive measures for countries, firms, and audit practitioners, whom are all affected in case of any unexpected undesirable effect after auditing. There have been cases of firms experiencing frauds and even bankruptcy after a repetitive auditing by specific auditors, while auditors are sometimes prevented from delivering certain quality audit results due to differences in countries’ regulations, economic incentives, their ability, and expertise. Considering the perceived audit failures, there is an urge for audit effectiveness and efficiency to enhance clients’ confidence in the quality of audit reports. This remains the greatest problem in quality control. Rotation of auditors is one of the strategies recommended, but still debatable over its success in promoting audit quality. Rotation of auditors The concept of auditors’ rotation is related to job rotation of employees, but unlike the later, which is intended to enhance motivation, the former has clear based obj ectives to impact on the quality of audits. Due to the established failure and fraud cases when a former auditor has been reemployed for a longer term by a specific client, companies avoid hiring similar auditing firms for a subsequent number of years to conduct their audits. The issue surfaced since the 90s and proposes that audit firms serve as client auditors for a certain period, then replaced by others. AICPA requirement proposes seven years of an auditor firm or auditor service, after which rotation occurs

Comparing genres Essay Example | Topics and Well Written Essays - 250 words

Comparing genres - Essay Example Knives, guns, chainsaws, physical violence is extreme in nature and is frequently used in horror movies. On the other hand, action movies are packed more with body blows and gun fire. Violence is relatively less intense in action movies. Karate and Ju-Jitsu are often used by the protagonist to paralyze the enemy. Movies like ‘Lethal Weapon’ and ‘Bad Company’ suffice this notion as the protagonists in both movies use guns and their own bodily actions to neutralize the opponent. One thing is evident that the protagonist (the good guy) in action movies is never brutal; he never kills an innocent person and generally avoids bloodshed. Sex scenes are quite similar in both horror and action genres. In action movies, the protagonists are usually found making out with attractive females, movies like the ‘A-Team’ and ‘Lethal Weapon Series’ are good examples. In horror movies, usually a couple is shown engaged in sexual activity and the monster or the evil creature enters the room and starts killing people. Most probably the idea is to stir the emotional extremities of the audience by first engaging them in a relax mode by showing seductive erotic scenes and then shocking them by showing blood and gore. ‘Friday the 13th’ and ‘A Nightmare on Elm Street’ are known for such cinematic strategies. Racism is present in both genres but horror movies show a more disgusting way of spewing this issue. Movies, like ‘Scream’, ‘Cloverfield’ and ‘Friday the 13th’ show very degrading aspects of racism by nearly humiliating black community. Action movies in comparison are packed more with sophistication therefore the racism is also portrayed very intelligently. ‘Lethal Weapon Series’ shows a clumsy cop following the orders of a smart white police officer. Moreover in the movie ‘Training Day’, the black police officer is portrayed as the criminal who

Should smoking be banned in public places Essay

Should smoking be banned in public places - Essay Example There are studies to prove this case. Even though there are no laws that prohibit smokers from smoking, the places where cigarette smoking should be allowed can be regulated. Banning cigarette smoking in public places will do a lot in preventing illnesses caused by passive smoke. Smoking as a habit has been around for a long time now, and it has been regarded as both a bad habit and symbol of status. Up until the nineteenth century, cigar-smoking was almost exclusively done by socially elite males. Cigarettes were actually derived from cigars as they were essentially tobacco residues which were swept and collected and later on smoked by poor people. Cigarette smoking then became popular in the 1880's, with the advent of cigarette-making machines. Though cigarettes were cheaper and widely available, smoking it was still not popular at that time. Cigarette smoking just became popular World War I when tobacco companies gave away large quantities of cigarettes to American soldiers to boost their morale. Only after this event that Americans were hooked to cigarette smoking (Grannis, n.d.). It was only after a few years of research that people learned of the harmful effects of cigarette smoking. One of the Surgeon General's findings was cigarette smoking was not o nly harmful to the smoker but also to the non-smokers (commonly referred to as passive or second-hand smokers) surrounding them. As a result several action groups sought total cigarette bans on shopping malls, theaters and other public places. Bad effects of smoking Various cancers were eventually found out to be linked with cigarette smoking. These cancers develop due to the 43 carcinogens and other chemicals found in cigarette smoke, leading to carcinogenesis or the formation of cancer causing cells due to smoking (Burns, 1991). In the 1950's, extensive research about the relationship between lung cancer and cigarette smoking were done in the U.K. and the United States. Findings from these studies showed that smoking and lung cancer were indeed related. Previously, lung cancer was one of the rarest types of cancers in the world. In the 1970's, cases of lung cancer suddenly boomed when cigarette smoking went popular during the period. This sudden increase made lung cancer into one of the deadliest cancers in the world (qtd. From Grannis, n.d.). Lungs are not the only organs in the body that are affected by cigarette smoking. The brain and the rest of the nervous system is also affected by cigarette smoke. The brain's cognitive functions which handles the brain's capacity for stimuli and attention as well as regulation of automatic body processes such as digestion and breathing is negatively affected by cigarette smoke. This happens when blood containing carcinogens are pumped into the brain's bloodstream. Different carcinogens have different physiological effects. For example, nicotine acts upon the brain within 10 seconds, causing an almost instantaneous mood change in the user ("TheHealthConsequencesofSmoking.." 2005). Independent studies made in the University of Aberdeen and University of Edinburgh investigated the various effects of smoking in the cognitive skills of smokers and non-smokers. The results, published in an issue of New Scientist showed that most smokers fail in five unrelated cognitive tests. Another series of tests

OP-EDs position Essay Example | Topics and Well Written Essays - 250 words - 6

OP-EDs position - Essay Example I agree with OP-ED’s position that the major factor that influences delinquency is poverty because social disorganization theory suggests that poverty is an important ecological characteristic that can decrease collective efficacy and informal social control.   Social disorganization theory supports that communities with high poverty rates tend to have high crime rates because poverty decreases informal social control that is important to raising children who can stay away from crimes and finish college.   Shelden shows the relationship between poverty and single-parent households where these households tend to have high delinquency rates because of low informal social control due to lack of good male role models (i.e. families without fathers) and poor supervision from single mothers who are both breadwinners and caregivers.   Weak informal social control can produce low collective efficacy that reduces the ability of families to prevent the spread of criminological cul ture in their neighborhoods.   Poverty can reinforce poor social cohesion which might affect the development and reinforcement of criminal behaviors. Aside from social disorganization theory, conflict theory argues that capitalism breeds crime through perpetuating poverty among the lower-classes of society.   This theory asserts that capitalism is an unjust economic system that produces poverty which creates crime.   Shelden provides statistics that blacks suffer from poverty the most, and if many blacks conduct crime, their poverty can be one of the strong predictors of their crimes.   Conflict theory argues that the poor might become criminals because they want to struggle against an oppressive system. Poverty can result to delinquency because colored youth from low-income families violate the norms and expectations of the upper class.   I am not saying that poverty rationalizes criminality, but it can impact delinquency if it contributes to decreases in informal social control and collective efficacy and if the youth feel the oppression that comes from their class and race/ethnicity and want to fight their oppression through engaging in delinquency.   

Compare how the representation Essay Example for Free

Compare how the representation Essay I am going to focus on two tabloid newspapers, the Daily Mail and the Daily Mirror by comparing and contrasting on how the representation of celebrities reinforces or undermines their celebrity status. In an edition of both the Daily Mail and the Daily mirror on the same day, both newspapers have chosen to exploit the story of Michael Jackson being cleared of all ten charges and also from 20 years of prison. The Daily Mirror is a standard blue top mid-range tabloid; presented the story the front page coverage along with the same size devoted the score in football and the player of the week. This suggests that the Daily Mirror do print out articles about the sports events but also that they heavily focus on celebrity news, especially on a high famous celebrity like Michael Jackson. The headline reads Not guilty as well as colouring the Not on the headline red and in bold text implying as Jackson was going through a war and also to draw in the attention of the reader. The word not in red does also contrast and give an impression of something dreadful has happened to Jackson. However, this shows that the Daily Mirror is supporting Jackson but also in the other hand he has been pictured in between the time his facial reaction shows the readers of him being tired and most of all hated himself from going through all the hassle in the court which he had to clear off to become guiltless. The article also prints a photograph of Michael Jackson in colour suggesting that they do want sensationalise Jackson taking a positive side to the story. The sub-headline reads trial sensation as Jacko cleared of ALL TEN CHARGES has been underlined with red to denote to the audience that important information has been presented. By doing this the audience will be aware of the sentence. In the sub-headline ALL TEN CHARGES was printed out in capital letters to specifically highlight to the readers that Jackson is a free man and cleared from all ten charges. In comparison, the Daily Mail took the story very similar to the Daily Mirror but structured in different way. Likewise they dedicate the front page about Michael Jackson alike in Daily Mirror. The headline reads cleared so this just informs the audience the fact about Michael Jackson being cleared of all ten charges. The Daily Mail not only states about Jacksons cleared charges, but it also talks about his personal life such as finances, poor health and etc. The Daily Mail does also read, His health has visibly determined over the months of the trial, this is evidenced from the front page article beneath the photograph of Michael Jackson. However, both newspapers depend heavily upon the importance of celebrity stories. The layout, colours, use of language and etc, has been applied in both newspapers very differently. As a result after analysing both newspapers, both newspapers supported him. This is because both tabloid newspapers do not comment on his personal life whenever he was judged wrong, but also they dont discuss neither about him as being suspicious on him or try to show that he is guilty. Therefore it seemed to be as a reader that the Daily Mail and the Daily Mirror reinforces Michael Jackson rather than undermine him.

Rowntree and Townsends Theories on Poverty

Rowntree and Townsends Theories on Poverty Introduction Sociologists disagree over what poverty actually is. In this essay I aim to discuss and criticise Seebohm Rowntrees theory from 1899 -1950 then I will discuss and criticise, Peter Townsend’s theory. The next section will be to discuss and criticise, Mack and Lansleys theory, and the ideas of Herbert Spencer (social Darwinism) There will then be a discussion of regressive and progressive taxation and an explanation of Marslands theory. Finally I will explain and criticise, John Wetergaard and Henrietta Resler’s arguement that there is a myth surrounding the welfare state. This myth is that the welfare state is progressive and redistributes from the rich to the poor. Poverty and Seebohm Rowntree In the time of Queen Elizabeth the first it was people’s duty to help alleviate poverty. They did this by feeding the poor and visiting the sick and trying to ensure that people were not destitute. After the Reformation things changed and laws were passed to regulate the amount that was spent on the poor. In 1601 the Elizabethan Poor Law was passed and made provision for â€Å"the setting of the poor on work†[1] The Poor Law also said that the poor were responsible for caring for each other. Overseers were appointed in every area to decide how much poor relief would be needed. In the amended Poor Law of 1834 overseers knew the circumstances of the poor in their are and those who were considered lazy would not get much help. These amendments to the Poor Law gave those in power a greater degree of control over the lives of the poor. In the 1860s, Joseph Rowntree, Seebohm Rowtree’s father conducted two studies into poverty.[2] This led Seebohm Rowntree to later conduct his own study which was published in 1901. He made an early distinction between primary and secondary poverty – a distinction which sociologists still use today. Primary poverty meant that a family did not have enough money coming in to cover the basic necessities of food, shelter and clothing. Secondary poverty was where families earned enough but spent their money on things other than the basic necessities. So some spending was regarded as alright while other spending was seen as wasting money, on drink for example. He believed that wages should be increased because then people would be well fed and healthy and would be an efficient workforce. He raised the wages of workers at his own company and said that businesses who refused to do this should be closed down as they were doing the country no favours. His second study which he car ried out in the 1930s was published as â€Å"Progress and Poverty in 1941.† He argued in this study that the main cause of poverty was unemployment, the conclusions of his report influenced the founding of the welfare state. Although Seebohm Rowntree did a lot to further the cause of the poor and to point out the causes of poverty. His remarks about primary and secondary poverty, while still influential today, were typical of those in power. That is to say they carried the message that the poor were irresponsible and needed to be told how to spend the money that they had earned. Peter Townsend – Poverty as a Social Problem Townsend (1979) has defined poverty in the following way: Individuals, families and groups in the population can be said to be in poverty when they lack the resources to obtain the types of diets, participate in the activities and have the living conditions which are customary, or at least widely encouraged and approved, in the societies to which they belong. Townsend(1979:31). Townsend’s work makes it quite clear that poverty is not just a lack of money but encompasses things other than strictly material needs. Those who are poor often live in poorer areas with badly performing schools and poor housing. This often results in ill health. Townsend said that there were two types of poverty, relative poverty and absolute poverty. Research undertaken for the Rowntree Foundation (Howarth et al,1999) found that in local authority housing more than two thirds of the heads of those households were not in paid work and since 1991 there has been an increase of 40% in the number of local authority areas with above average mortality rates. Absolute poverty is not really seen in the west. In underdeveloped countries people are often denied thenecessities e.g. food and shelter which maintain existence. Giddens (2001:311) argues that the idea of absolute poverty is grounded in ‘subsistence’. Anyone without sufficient food, shelter and clothing could be said to be living in absolute poverty. One of the ways in which absolute poverty is measured is by the poverty line which is based on the price of goods in a given society that humans need for survival. Those who cannot afford these goods live in poverty. Not everyone agrees with this and the idea of absolute poverty is highly contested because the use of a single criterion fails to take into account the differences between societies. Needs are not the same in all societies, or even in the same society, nutritional needs are different for people working in different jobs, a labourer for example may need more calories than a bank clerk. Drewnowski and Scott (1966)[3] argue that absolute poverty should also include a lack of cultural needs. This is often argued over because a fixed standard on such needs is bound to fail. These people are more interested in relative poverty. Relative poverty looks at peoples incomes and compares them to a national average. Relative poverty means that people are living in poverty when their life is compared to those of the average family this is because lack of income also means poorer housing. People who live in relative poverty usually live in deprived areas also. Since 1979 increased unemployment and a rise in benefit payments and earnings that are index linked to prices rather than wages, has resulted in a huge rise in the number of people living in relative poverty.[4] In a report inThe British Medical Journal (2000) the writer looked at absolute and relative child poverty in developed countries where some peoples incomes were more than fifty percent lower than the average. It also said that in the league table of relative child poverty one of the four bottom places was held by the UK. An article in the Daily Telegraph (27/08/02) says that the idea of relative poverty is a problem. The article suggests that instead of using household income as the regulator it might be better if statisticians calculated the prices of basic goods and services. Under the present system the rich were becoming richer and the poor were paying for it in increased taxes and a lack of services. Another approach to measuring relative poverty is through people’s perceptions of the necessities of life which is what Mack and Lansley did. Mack and Lansley The work of Mack and Lansley (1985, 1992) listed those things that were considered to be necessary to modern day life if a person was not living in poverty. They did two studies on relative poverty in the UK. Mack and Lansley carried out an opinion poll to find out what people thought were the necessities of modern day life. There were twenty six things that most people considered important these things included new clothes, heating, a bath and indoor toilet. Relative poverty was thus measured by the presence or absence of the things that had been listed. Mack and Lansley’s research found that the number of people living in poverty in the 1980s went up quite a bit, this poverty was defined by the lack of three or more of the basic necessities mentioned earlier. Between 1983 and 1990 when the two studies were undertaken the number of people who were living in poverty went up from 7.5 million to 11 million and the number of those living in severe poverty or who were lacking more than 7 of the items that were considered essential, went up from 2.6 to 3.5 million (Mack and Lansley, 1992). Poverty is also defined by how far people can afford to participate in social activities such as school trips. In recent years this has been called social exclusion. Social exclusion does not look at poverty just in terms of a lack of material things. It looks at the wider picture and this includes wheter people are able to participate in society. There are no clear ways of measuring poverty. Absolute and relative poverty are both complex and ways of measuring what it is to be poor, and not everyone agrees on them. Policy makers say what poverty is and then make laws for it but few of them experience what it is to be poor. A report published by the Rowntree foundation says that what the poor have to say needs to be taken into consideration in research on poverty. Taking into account the opinions of those who actually lived in poverty would provide useful information for existing organisations that might help shape policy making in the long term.[5] In all this there is a feeling that the poor are somehow to blame for the circumstances in which they find themselves. A point which Herbert Spencer writing in the nineteenth century would have agreed with. As far as Spencer was concerned people lived in poverty as a result of dissolute living. He had no sympathy at all for the poor and regarded many of them as criminals and drunks. He believed it was unnatural to help people who lived in poverty as a result of their own behaviour and irresponsibility. If people were too lazy to work then they should not be allowed to eat. He believed that the cause of poverty could be found by an examination of the moral character of an individual. The Poor Laws were wrong because they encouraged the poor to be lazy and to rely on somebody else’s hard work to provide them with the necessities of life. This allowed moral decline to spread through the population. The result would be that both society and the economy would suffer. Late nineteenth and early twentieth century thought was heavily influence by Darwins work â€Å" The Origins of the Species† and Spencer was no exception. He believed in Darwin’s idea of the survival of the fittest. Society could only evolve properly and morally if the honest and hard working members of society were allowed to keep the fruits of their labour. The week and lazy members of society should be condemned to live in poverty because that was what they deserved. Falling into poverty was a necessary evil in society because without poverty work would not exist. Although this may seem repugnant to a lot of people Spencer’s ideas are still rife in modern society. Peter Golding (1978) has said that media reporting of poverty in the nineteen seventies portrayed the poor as welfare scroungers living off the backs of others. The press portrayed people as having a comfortable existence living off social security at the expense of tax payers. The New Right The Conservative Government headed by Margaret Thatcher were voted into power in 1979. Political debates of the time were concerned with a free market economy versus the welfare state. The tory government brought in measures to roll back the welfare state and control spending. This was done through the introduction of marketing and business strategies into policy making. At the same time there was an intense process of privatization because it was thought that public ownership of companies, and the public sector worked against market forces. Introducing marketing principles into social care allowed the Governments to in theory improve services. It also enabled them to retain a greater degree of control. Giddens (2001) says that: †¦the momentum of Thatcherism in economic matters was maintained by the privatising of public companies†¦..(this)..is held to reintroduce healthy economic competition in place of unwieldy and ineffective public bureaucracies, reduce public expenditure and end political interference in managerial decisions (Giddens, 2001:434). The introduction of market forces into social care was considered the best method of Government spending because free markets were considered to be self organising (Olssen 2000).They thought this would increase productivity and improve care and be cost efficient. Government discourses, both Conservative and New Labour have revolved around the notion that the introduction of market mechanisms would result in a more equitable system benefiting all. However, Alcock (1994) says that the Conservative policies resulted in greater unemployment, a rise in the number of homeless people, and a general growth in social inequality. Marsland (1996) disagrees and says that in Britain poverty has been exaggerated. David Marsland Marsland says that the Rowntree foundation deliberately confuse poverty with inequality and that they exaggerate the amount of poverty in Britain. He says that who say poverty is increasing act out of their own self interest because the evidence is not examined impartially. He does not believe in relative poverty but says that in order to truly be poverty it has to be absolute and this is disappearing from Britain because of the increase in living standards that has come about through capitalism. He is also critical o universal welfare provision i.e. those benefits such as education which are available to everyone regardless of their income as he believes they create a dependency culture. Marsland (1989) believes that relying on the government to take care of the people results in an abdication of personal responsibility and welfare hand outs are just another reason for remaining unemployed. Jordan (1989) says that Marsland is wrong in what he says about universal welfare provision creating a dependency culture and that if such a culture exists it is targeted with means tested benefits that only the very poor get. Rather than poverty being the result of an over generous welfare system, Jordan says that it comes from one that is too mean. Westergaard and Resler (1976) argue that the welfare state does not make the distribution of wealth more equal. Poverty is not being eradicated. Any money or benefits that the working class receive will eventually be paid back in tax by themselves. They believe that the welfare state is simply another tool of capitalism and poverty exists because of that system which prevents poor people from obtaining the resources to stop being poor. In Westergaard’s view the policies of the eighties and nineties and the hold that market forces had over Britain meant that even the aim of redistributing wealth through the welfare state had been abandoned. Kincaid says that it is not just a matter of rich and poor it is the fact that some people are very rich while some are very poor. Poverty therefore is a result of the capitalist system. However, such theories do not really explain why some people become poor nor do they differentiate between poor working class and other members of that clas s. So we have plenty of theories but no real solutions. Conclusion This essay has looked at different theories of poverty. Seebohm Rowntree in the nineteenth century who wanted to improve the lives of the poor and believed that increased wages would change things. Herbert Spencer on the other hand believed the opposite. He thought it was wrong to help the poor and believed that if people were hard working and honest then they should keep all of the money they had earned. Some people were born to be richer than others, it was the survival of the fittest. Peter Townsend distinguished between absolute and relative poverty but relative poverty is not easy to define and is still being contested. Even Macky and Llansley’s work on relative poverty does not solve the problem. New Right approaches have contributed to the problems of poverty but Marxist criticisms do not provide answers as to who the poor really are or how they became that way. Clearly this is not an easy question. Howver, if we look back at the definitions of absolute poverty then we can say that this type of poverty does not really exist in Britain today. Bibliography Giddens, A. 2001. (4th ed). Sociology. Cambridge, Polity Press. Haralambos, M and Heald, R. 1985 Sociology: Themes and Perspectives. London, Bell and Hyman. Howarth,C. et al 1999 Monitoring Poverty and Social Exclusion. York, Joseph Rowntree Foundation. http://www.rte.ie/news/2003/1210/poverty.html Mack, J. and Lansley, S. 1985. Poor Britain. London, George Allen and Unwin. Mack, J. and Lansley, S. 1992. Breadline Britain 1990s The Findings of the Television Series. London, London Weekend Television. Nickell, S. RES conference paper April 2003 Poverty and Worklessness in Britain http://cep.lse.ac.uk/pubs/download/dp0579.pdf O’Neale Roache, J. 2000. â€Å"One in Six Children Live in Relative Poverty.† BMJ 2000;320:1626 ( 17 June ). The Daily Telegraph 27th August 2002 Townsend, P. 1979. Poverty in the United Kingdom. Harmondsworth, Penguin. Giddens, A. 2001. (4th ed). Sociology. Cambridge, Polity Press. Haralambos, M and Heald, R. 1985 Sociology: Themes and Perspectives. London, Bell and Hyman. Howarth,C. et al 1999 Monitoring Poverty and Social Exclusion. York, Joseph Rowntree Foundation. http://www.rte.ie/news/2003/1210/poverty.html Mack, J. and Lansley,S. 1985. Poor Britain. London, George Allen and Unwin. Mack, J. and Lansley,S. 1992. Breadline Britain 1990s The Findings of the Television Series. London, London Weekend Television. Nickell, S. RES conference paper April 2003 Poverty and Worklessness in Britain http://cep.lse.ac.uk/pubs/download/dp0579.pdf Olssen, M. 2000 â€Å"Ethical liberalism, education and the New Right† Journal of Educational Policy Vol 15No. 5 2000 pps 481-508 O’Neale Roache, J. 2000. â€Å"One in Six Children Live in Relative Poverty.† BMJ 2000;320:1626 ( 17 June ). The Daily Telegraph 27th August 2002 Townsend, P. 1979. Poverty in the United Kingdom. Harmondsworth, Penguin. Sociological Review 1 [1] http://www.victorianweb.org/history/poorlaw/elizpl.html [2] http://www.spartacus.schoolnet.co.uk/RErowntreeS.htm [3] Cited in Holborn and Langley 2002 [4] http://cep.lse.ac.uk/pubs/download/dp0579.pdf Nickell, S. RES conference paper April 2003 [5] From input to influence: Participatory approaches to research and inquiry into poverty by Fran Bennett with Moraene Roberts, published by the Joseph Rowntree Foundation

Consumer Behavior and Restaurant Branch Characteristics

Consumer Behavior and Restaurant Branch Characteristics Abstract: The purpose of this study is to identify the consumers behavior pattern regarding the Restaurant Branch Characteristic of Pizza Hut in Pakistan. This research has brought out how the branch location, branch ambience, branch crowd, branch service and branch size have an effect on consumer behavior and attracts and motivate the customers to visit any specific branch restaurant. For this study sample size of 100 consumers from different branches has been taken randomly on the basis of convenience sampling. Results obtained from the analysis showed that there is a positive relationship between the branch characteristics and the consumer behavior. Keywords: Branch location, Branch ambience, Branch crowd, Branch service, Branch Size, Consumer Behavior, Consumer satisfaction 1. Introduction In human life, Food is the most important element and it constantly plays an elementary role whether we live to eat or eat to live. Right from the start of this world, the food considered as the vital part for the necessity of the human body. The importance of food cannot be ostentatious from the physiological perspective only but at the same time food provides human being nourishment and also classified as a basic need of life. Food can also be differentiated as an item for consumption used to explain self actualization. Thus, an individual can argue that the food plays a multiplicity of roles mutually at individual and group level. 1.1 Overview: The dining practice is the part of hospitality industry which is very complex as in term of customer satisfaction and expectation meet. This difficulty is due to the level of customer participation in the service process. Companies are paying consideration in evaluating, studying, and implementing the marketing policy with the aim of gaining utmost market share of consumers and improving consumer maintenance in investigation of the beneficial effects on the financial performance for the business. In this study, our outline of this study to evaluate the consumer behavior while selecting any specific branch of Pizza hut. There are approximately 40 branches of Pizza hut in all over Pakistan. During the past four decades Pizza Hut has built a reputation for excellence that has earned the respect of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities of entrepreneurship, growth and leadership have characterized Pizza Huts business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees, Pizza Hut looks forward to more success in future. Consumer behavior is a blend of perceptions, values and preferences. Beliefs are more susceptible to marketing than values for the reason that beliefs are subject matter to emotion and knowledge. An attitude and a behavior is an evaluation whether its negative or positive of a social action. An attitude toward something must not to be taken to involve that attitude constant behavior will automatically follow. The main focus of this study is to discover the consumer behavior according to the branch ambiance of Pizza Hut by focusing the factors of consumer preferences of choosing a branch of Pizza Hut restaurant that attract and motivate the customers to visit any specific branch. This is important to know that role of customer behavior because by this way the customer intentions can be determined and also give the better idea that the customer would visit to those restaurant branches again or not. 1.2 Outline of the Study: In order to study the behavior of the people to visit the branches of Pizza Hut restaurant is conducted. There are various numbers of factors that contributes towards the selection of the branch of any restaurant in the mind that has the impact in the consumer mind. This research focus on the factors those are important in the mind of the customers or on top on their preference to visit any branch of Pizza Hut. The factors that are selected for the said study are branch location, branch ambience, branch crowd, branch service and branch size. These branch characteristics have been used to analyze the reason of consumers behavior to visit to any branch of Pizza Hut restaurant. Basically the restaurants industry based on valuing to customer and their wants should be met. The general concept of dining experience is most critical while considering influential factor cause its not necessary the review research focused on all factors which are treated as dining factors. 1.3 Statement of the problem: To study the consumer behavior regarding the selection of any specific branch of Pizza Hut due to the branch characteristics that attracts and motivate the customers to visit any specific branch restaurant. Branch Characteristics includes the following: Branch location refers to the place where in actual the branch is situated. It comprises of the place or area the way towards it and the surroundings of that branch. Branch Ambiance is associated with a feeling mood or state with a particular environment. The surroundings lightings of the branch it colors the dressing of the staff all contributes towards the development of the ambience in any branch. In servicing industry like the restaurant business ambience is of the prime importance in order to attract, retain and entertain their respective customers. Branch crowd includes the type of customers visited to the particular branch of Pizza Hut. It includes type of people visited to the specific branch. A Branch service means the service quality given by the management to the customers at the particular branch of the customer. Branch Size is the occupied space by the branch that mainly includes the dining place, space and seating arrangement. 2. Literature Review Eating is a daily act and need for all human beings. Depending on individuals reason for eating at restaurants, person intentionally calculates a diverse set of features in front of choosing a restaurant. The implication involved to the restaurant attributes is eventually appraised in the consumers mind, leading to a decision of choosing a restaurant (Wakefield, 1996). The food industry is highly aggressive and patrons have also become more demanding due to sufficient knowledge and information they have about the different trends in restaurant industry which causes increase the significance of effective marketing strategies to get the competitive advantage in order to understand the wants and needs of the customers (David, 2005). Nowadays, it is fairly clear that restaurants must not be designed just in order to meet up the functional needs of the customers but at the same time it must be attractive and eye catching as well. That is the main reason design; location and size are accentuated as key marketing elements by studying the customer preferences (Kuo, 1999) The significance of elevated quality service given to business success, there are various prospective benefits for the management of restaurants from performing a customer-based assessment of the service quality veteran at their organization. In restaurant industry, the intangible nature of services means that particular specifications for the homogeneous quality of service are complicated if at all probable to set. This sometimes put together it difficult for restaurant managers, workforce and consumers to calculate, measure, assessment or confirm service productivity and service quality (Cullen, 2004) Restaurant service engages a performance in which consumers are concerned in the whole service procedure. This is due to the interaction of the clients with the service ambiance and employees throughout the consumption experience, considerate consumers sentimental reaction turn out to be vital in replicating contentment in a service ambiance. Restaurant Services has the affective processes all through the utilization stage play an instantly, unmediated role in influential customer satisfaction (Rossiter, 1978). In restaurant services, consumers habitually act like detectives as they examine for information and normalize their opinions into a set of mindset about the resultant service. The intact obsession in association to the dining features of a restaurant initiates from the dining table communicate to the consumers, with the table top used, if realistic sign apprehension the procedural excellence of the service, mostly relating to the service is bringing out competently (Radocy, 1997). The dining attributes includes the range, quality of the menu and presentation of food offerings. By means of this information, restaurant must focus their hard work on ensuring an attractive collection of drink offerings offered in alluring and unique ways. Foodstuff and drink quality is an essential dining attributes for diners representing restaurant should verify an insistent quality control schedule to make sure foodstuff and drink quality should sustain (Kuo, 1999). Understanding consumer behavior to get Customer satisfy is vital to the restaurant management for the reason that it is normally assumed to be a noteworthy determinant of replicate sales, customer loyalty and affirmative word of mouth. The more pleased the customers, the larger are their retention. The impacts of customer behavior on customer retention are bringing into being to be momentous and positive. Specially, the customer behavior will influence the intentions of consumers (Grimes, 1992). Service quality is defined as a nil defects doing it right for the first time. Information and knowledge about goods quality is inadequate to recognize service quality. In customers mind when there is no defect in the overall dining service, then they consider the quality of the food and services is good enough for them. Understanding of consumer perception of service quality and value is especially important to international service firms because such perceptions are susceptible to cultural differences (Johnson, 2004). The research shows that the effect of physical appearance on behavioral purposes for restaurant customer and finds that influence as a stronger mediator between behavioral intentions and tangible quality constructs when cognition influence actions standard is applied to the location of restaurant (Bitner, 1992). The majority of the preceding customer satisfaction researches have paid attention on recognizing the resource of customer contentment such as characteristic and attributes and on determining useful ways to establish consumers desires, wants and needs. On the other hand, significant dissimilarity comes out in the level of specify of the characteristic investigated. It was found that substantial quality has a better indirect effect than the directly affect signify facilitating the relationship among concrete quality and behavior. The significance of the apparent excellence to get the loyalty effect in restaurant industry is considered as a chief element to keep in the consumers and the business (Jaksà a, 1999). Figure 2.1 Schematic review of the concept of acceptance placed in the context of consumer preferences and satisfaction The peculiarity between preferences and expectations is regularly indistinct even if the concepts are discrete. Expectation is used to some extent contradictory senses. The act of expecting is a faith concerning what will take place in the prospect. These definitions are able to be eminent from preference that pass on to several preferred state and imply to more than a single state is probable and so as to there are various options. Unfortunately expectation is furthermore used limply to imply a demand for something plus in this sagacity is a sort of strong preference (Flynn, 1994). Branch communications engage a variety of verbal, aural and non verbal descriptions, used together to detain and grasp customers interest and to serve up as reclamation indications for later evoke. These mentioned elements can narrate to the branch identity in a significant way. Considerably, the most broadly examined elements are pricing and quality of the food (Rossiter, 1978). The main cause in this industry are the entry barriers that are generally low and any one can by far enter due to low investment required. Whenever consumer is satisfy from the arrangement by the management, the food quality give by the restaurant employee with the affirmative approach than this may increase the constancy towards the particular restaurant increases in the business revenue the word of mouth publicity of the particular restaurant (Cullen, 2004). It has been studied that a consumer gets effortlessly fascinated by more novel and complex exterior feature of restaurants. Likewise, this also leads customers to an encouraging buying feeling and leads them to visit this eye-catching restaurant. Considerate how the branch attracts the attention of the consumers from the other different restaurants, exterior looks is the initial step that show the way to success and if this can additional direct the consumer to a affirmative mood and feelings (Milliman, 1986). The restaurants entire setting, the atmospherics and the ambience are constantly very important in determining both consumers and front line employees approach about the procedures and service delivery result. This necessitates that; it was exceptionally significant that the understanding of the tangible force on service quality, like generous and physical facilities, along with the appearance of personnel. Play areas are the additional facility provided by some of the branches in order to attract small kids and the crowd are also the indicator for attracting the customers depending on the nature of the restaurants (Bitner, 1992). Customer behavior is a key element for the planning of the marketing in view of the fact that satisfaction does sway customers intention to loyalty of a consumer to the branch. Therefore, marketers are supposed to look into the issues that would have an effect on customer preferences intensity. Besides, as customer prospect are altering over time and it is advised to determine the customer satisfaction, preferences and expectation on regular basis and grip complaints timely and effectively. 3. Research Methods The food industry is highly aggressive and patrons have also become more demanding due to sufficient knowledge and information they have about the different trends in restaurant industry which causes increase the significance of effective marketing strategies to get the competitive advantage in order to understand the wants and needs of the customers with the purpose of securing long term loyalty of the customer to their brand. A description of the approach used to develop the questionnaire for consumer testing Pizza Hut in a commercial environment. Sampling technique and Sample size: Sample size used for this study was 100 respondents. The sampling technique used in this study was convenience sampling method. Respondents: The data used in this research was collected from the customers including both male and female having the age from 14 and onwards from different branches of pizza hut restaurants. Mostly respondents gave us the positive feedback. Procedure of data collection: Data would be collected through survey by visiting at several branches of pizza hut which is a personal way of collecting data. Customers waiting time when they were waiting for their turn to get seated in peak times While customers are selecting the salads from the salad corner. 4. Research Results The restaurant industry has undoubtedly not been free from either augmented competition or from increasing customer expectations regarding quality. In the greatly competitive food industry, large operators chain have a propensity to gain competitive gain in the course of cost leadership, likely only due to standardization and economies of scale beginning from large market shares, while smaller, independent restaurants on the other hand endeavor to gain benefit through differentiation. The food industry is greatly aggressive and customers have also grown to be more demanding due to adequate awareness and information they have about the diverse styles in restaurant industry which increase the consequence of successful marketing strategies to obtain the competitive advantage to understand the requirements and desires of the customers Table 3.1 The above table divides the data in terms of gender. Gender is one of the most important demographic factors when it comes to the behavioural studies. In order to get the equal and variety of responses, the selection of the respondents was taken up with great care of so, that different aspect would be covered and highlighted. In the above data set the no of mail respondents were 44 and the total no of female respondents were 56. The male represents the 44% of our data set while the female is on majority and represents 56% of the total data set. Table 3.2 Customer behavior and preferences are the key element for the planning of the marketing in view of the fact that satisfaction does sway customers intention to loyalty of a consumer to the branch. Therefore, marketers are supposed to look into the issues that would have an effect on customer preferences intensity. Besides, as customer prospect are altering over time and it is advised to determine the customer satisfaction, preferences and expectation on regular basis and grip complaints timely and effectively. The above table displays the rating of factors with respect to the importance in the perception of the customers that affects the consumer behavior while selecting the branch. The total sample size for the analysis was equal to 100 (N=100). If we analyze the above table the mean value of the branch service among all of the variables is on the higher side its value is equal to 3.52 approximately 4 conveys an idea that the service provided by any branch is the most important factor among the all that have been studied for the said study. Branch service includes the welcome given by the staff of the branch to its customers, the time they took to book the order of their customers, the way staff members respond to the order of the customers and in the time of need help their customers to get things finalize for the final order placement. The second most important part of the branch service is the serving time (time they take to serve the order) a more delayed serving of the order develops the bad impression about the branch and there would be a less likelihood of the customers to visit the particular branch again. If we study in too deep the branch service also incorporates the attention of the staff after the placement of t he order it doesnt mean that one staff member should always be standing on the head of customer but, to make sure that if people would be required with any other thing during their meal time it should be provided on time. Branch service is the most important factor in the mind of the customer and the branch managers should take care that their service quality is on higher side and doesnt ever compromise on it which helps them to get the customer satisfaction which is defined as the consumers fulfillment response. It is a judgment that the service or product features, its attributes provided a delightful level of consumption associated achievement including levels of under fulfillment or over fulfillment. This definition of satisfaction proposes that the assessment method covers the whole utilization experience and this creates the preferences for a particular branch by a consumer. This feature is essential in the learning of consumer satisfaction and preferences in services, given t he empirical, interactive character of service encounter. It facilitates in creating feelings and develops sense of affection towards the particular branch restaurant resulting in a stronger influence on consumer behavior towards the branch. Restaurant strives for instructive affirmative feelings to their brand name by stage management tangible attributes. Consumers compare service quality with cost to determine service value with one branch to another. Service cost is basically what consumers have to give up or sacrifice to obtain a desired service. Since it has a negative impact on consumers budgets, it would have a negative influence on their perceptions of service value. The concept of cost can be extended to include nonmonetary cost such a service time. Service time is the amount of time during which a service is provided. Since most customers would like to have faster services, service time would affect perceived service value in the same way monetary cost would After the Branch service the second most important factor in our study is the branch location the place where the branch is situated. The mean value of the branch location is 3.25 approximately 4 means customer also think of this factor while deciding which branch to opt for their meal time. Branch Location includes the availability of the parking, reputation of the area, past record of criminal activities and lot more. Branch location is also one of the most important factors while visiting any branch for the meal. The convenience of location is very important that includes the parking space, seating availability in the restaurant; the nearness to roof-tops like peoples residence, hotels, and motels is significant for the accomplishment of restaurants all through the dinner mealtime duration. The cost of attaining parking near to a restaurant is sighted as a non-revenue generating expenditure. The impact of location of branches and food service has a positive association with the co nsumer behavior due to the reason of busy schedule of the people nowadays. Some customer prefers buying the food or dining in the restaurant located nearer to their offices and/or home. The third most important factor is the branch crowd, if we look at its mean values it is around 2.35. On the basis of our analysis scale, it is rated as some way in between unimportant and neutral means that in the selection of the branch outlet is also considered after the above two that we discussed earlier. Usually the people belong to the upper class visit the selected restaurant outlets, the crowd factor is of least important but, it is important as it has been observed in the restaurant industry that people from the upper class opt those branches that have a high number of visiting people belong to the upper end class. Factors like branch size and ambience are of not that much important comparing to other factors in our results this is due to the fact that the selected outlet is on the higher side in these terms. In restaurants tangibles are appropriate to the restaurants physical facilities, paraphernalia and manifestation of personnel. While restaurant consumers do not take d elivery of only serving of food, but also a huge component of service, they undeniably depend on earlier indication in the deficiency of tangible verification by which to measure service quality. In restaurant branches ambiance fundamentals are surface and texture, smell, color, sound, and texture inducing intuitive reactions in restaurant atmosphere that persuades purchase likelihood known as the mechanical clues. For paradigm, the aroma of chocolate chip cookies baking generates affectionate feelings, and stimulates their enthusiasm for a treat. The restaurants entire setting, the atmospherics and the ambience are important in determining both consumers and front line employees approach about the procedures and service delivery result. This necessitates that; it was exceptionally significant that the understanding of the tangible force on service quality, like generous and physical facilities, along with the appearance of personnel. In our result, ambiance might not be the most im portant factor due to not having any Play areas that considered additional facility provided by some of the branches of differences food chains in order to attract small kids also the indicator for attracting the customers depending on the nature of the restaurants The selected outlet branches are already known for their ambience and size; they have adopted a theme for their restaurant that has been practice in each of their branch so, when customer visits any of their branches they find out the same theme therefore, in the selected retail outlet its importance is on very lower side. Below are the pie charts representing the two most important factors of the study branch location and branch service. The other factors are not significant as these two are their pie chart are as follows 3.3 Branch Service Statistics The above pie chart represents the most important factor in our study that is Branch Service if we study the above pie chart the responses were constant in the three categories means that people have mix responses with respect to the branch service of the selected outlets. The 52% of the respondents were considered the Brach service is the important factor when it comes to select ion any outlet. Mangers do focus and make corrective action in their services of the respective branch. 3.4 Branch Location Statistics The above pie chart represents the second most important factor in our study that is Branch Location if we study the above pie chart the responses were mixed in the selected categories means that people have mix responses with respect to the branch location. The 38 respondents were considered the Brach Location is the Highly Important factor when it comes to selection any outlet. Top Management does focus and should perform the background study before choosing any location for the opening of their branch. 4. Conclusion In todays promptness and increasingly more competitive market, the bottom line of a companys strategies is to make income and add to the development of the company. Customer gratification, superiority of the service, satisfaction, quality and retention are the matters that persuade all organizations including profit or non-profit large or small and multinational or national. Customer behavior for restaurant branch is regularly used as a sign of whether consumer will come back to a restaurant. Whereas there is no agreement of a satisfied customers repeat visit, it is nearly certain that a not satisfied consumer will not return. A study of the basics or attributes of consumer preference be supposed to give indication concerning what action a restaurant service manager must take to raise the probability that consumers will appear back. It appears that study is not often concluded that the remarkable rate of malfunction in the restaurant service industry advices that the management can find the targets of converting consumer preference into financial achievement a vague one. We accept as true that restaurant failures are partially a consequence of managements lack of strategic direction in determining and focusing on customer contentment and preference. Research has shown that Consumers consider branch service, Branch Location and Branch Crowd as the most important element while choosing any Pizza Hut branch. Achieving the customer satisfactions leads towards market share as well as loyalty towards restaurants and to maintain the progress which is necessary to keep the effective measure in terms of customer demands and fulfillments. Though, it is understood that restaurant possessor would like to identify the strongest influence on re-patronage intentions. A study divulges that customer behavior is the better predictor of intention comparing to service quality to repurchase. Increasing trend in re-patronage is always due to service quality which is provided by the management to the consumers and at the same time customer should be satisfied. Any of the factor missing may cause the decrease in loyalty of the customer towards that particular branch and customers would be unwilling to re-visit for dining to the same restaurant.

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Programmer's File Editor 1.01 ----------------------------- Welcome to Programmer's File Editor. This file is the place to start looking at the program: if you've not seen PFE before there's a synopsis of its main features; and if you've used earlier versions there's some essential information on major changes. Below you'll find   Ã‚  Ã‚  Ã‚  Ã‚  1. ABSTRACT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  A brief list of PFE's main features   Ã‚  Ã‚  Ã‚  Ã‚  2. USING AND DISTRIBUTING PFE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The terms on which you can use it and pass it on   Ã‚  Ã‚  Ã‚  Ã‚  3. CONTACTING THE AUTHOR   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How to pass on your criticisms, suggestions, bug reports   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  and maybe even praise   Ã‚  Ã‚  Ã‚  Ã‚  4. WHERE TO GET PFE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Places to look for PFE on the Internet and elsewhere   Ã‚  Ã‚  Ã‚  Ã‚  5. WHICH VERSION SHOULD YOU USE?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How to pick the most appropriate version   Ã‚  Ã‚  Ã‚  Ã‚  6. UPGRADING FROM PREVIOUS RELEASES   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Important information if you're currently using an older   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  version of PFE   Ã‚  Ã‚  Ã‚  Ã‚  7. OTHER FILES YOU SHOULD LOOK AT   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The other important text files in this release   Ã‚  Ã‚  Ã‚  Ã‚  8. THE FILES YOU SHOULD GET   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  What should be in your distribution set   Ã‚  Ã‚  Ã‚  Ã‚  9. INSTALLING PFE   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  How to install everything --- Alan Phillips  Ã‚  Ã‚  Ã‚  Ã‚  ( A.Phillips@lancaster.ac.uk )   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  ( http://www.lancs.ac.uk/people/cpaap/pfe ) ------------------------------------------------------------------------------- 1. ABSTRACT ----------- This is the 1.01 release of Programmer's File Editor, a large-capacity multi-file programming oriented editor for Windows 95, Windows 98, Windows NT 3.51 and 4.0 on Intel platforms, Windows 2000 on Intel platforms, and Windows 3.1x PFE includes the following features: - The size of file it can handle is limited only by the total amount of virtual memory available - No arbitrary limit on the number of lines a file can contain - It can edit multiple files, the number being limited only by the available system resources - Allows multiple edit windows showing the same file - Multi-level undo facility - Can read and write files in UNIX format using LF as line terminator, with automatic format detection - Line numbers can be shown in any edit window if required - Text can be copied and moved by dragging and dropping - Right-click mouse menus give access to commonly required functions - DOS commands such as compilers can be run with the output captured in an edit window - Commonly-used text can be inserted in a simple operation from template libraries - Fully-remappable keyboard, including two-key operation similar to MicroEMACS and mapping of Alt keys to functions - Keystrokes and menu commands can be recorded in replayable keyboard macros which can be collected into libraries - Files can be printed either in total, by line range, or selected text only - Files can be printed with two pages per sheet of paper in landscape mode or as booklets - Automatic line indenting and removal of trailing spaces - Automatic configuration of edit options depending on file type - Automatic configuration of tab sizes depending on file type

Cartoons: Land Of Imagination :: essays research papers fc

Cartoons: Land of Imagination Just as Moses climbed Mount Sinai to receive the ten commands, the following are the ten laws that govern my most interesting place. 1. Any body suspended in space will remain in space until made aware of its situation. 2. Any body in motion will tend to remain in motion until solid matter intervenes suddenly. 3. Any body passing through solid matter will leave a perforation conforming to its perimeter. 4. The time required for an object to fall twenty stories is greater than or equal to the time it takes for whoever knocked it off the ledge to spiral down twenty flights to attempt to capture it unbroken. 5. All principles of gravity are negated by fear. 6. As speed increases, objects can be in several places at once. 7. Certain bodies can pass through solid walls painted to resemble tunnel entrances; others cannot. 8. Any violent rearrangement of feline matter is impermanent. 9. Everything falls faster than an anvil. 10. For every vengeance there is an equal and opposite revengeance. These laws are the laws of the Cartoon Universe. The Cartoon Universe is not a tangible substance, rather an exploration into imagination. It is this facet that makes this universe more appealing than our own. One is free to create and manipulate not only the physical actions of a character, but the mental behavior as well. If my recollection serves me correct, aside from hypnosis, there is nowhere else that this is possible. In the cartoon world, "anything goes." There are no boundaries to which one is confined. With a little ingenuity and imagination one can create a place or being that has never existed before. Scribble, scribble, squeak, squeak, the colored pencils glide effortlessly over the white canvas. A dab of golden yellow, a speck of sky blue. Within several minutes I have create my ideal woman. Blond hair, blue eyes, wearing a tight fitting black mini-skirt. Perfect in appearance and poise, and nothing but words of encouragement and love linger in her black caption. For a raging hormonal man of eighteen, this scenario is a dream come true. Cartoons, however are not just a group of characters jumping off cliffs, and getting shot out of cannons. On the contrary, cartoons often have incredible meaning. With the recent presidential elections, many cartoons have been invented representing the two current candidates: Bill Clinton and Bob Dole. Political satire, although often humorous, is meant to convey a message to the reader. The cartoonist has cleverly transposed his own thoughts, into that of his characters. Many environmental issues have been tackled as well.

Tourism has often been criticised for damaging the environment and undermining local cultures

Environment and undermining local cultures. To what extent Is this true in Hong Kong? You should give both the advantages and disadvantages of Hong Kong's tourist industry but your essay should support one side only. Tourism is travel for recreational, leisure or business purposes. It has become a popular global leisure activity, which is of vital importance for many countries, due to large intake of money for businesses with their goods and services and the opportunities for employment in the service industries. This rapid expanding industry shows both positive and negative effects. Hong Kong is an attractive and vibrant city that worth tourists' travelling as we can see many tourists in some tourist spots every day, for instance, Central, Causeway Bay, Tsim Sha Tsui, Mong Kok and so on. However, tourism in Hong Kong has long been criticised for damaging the environment and undermining local cultures. First and foremost, tourism can promote job opportunities. A good example is the operation of the Hong Kong Disneyland. It attracts more fresh graduates and young adults to find jobs and work there, and hence increase employment rate of Hong Kong. Undeniably, under the background of rising job opportunities, tourism can stimulate economic growth. As more and more tourists around the globe visit Hong Kong, this increases foreign exchange earnings and boost sales of shops. To cater for tourists' needs, there will be improvement of facilities or infrastructure such as roads, buildings, airports and communication systems, which may be improved to meet growing demands. Although tourism can bring us benefits, its drawbacks cannot be disregarded. Tourism may damage traditional culture. Tourists visit to Hong Kong will focus more their attention on shopping than seeing some popular tourist spots related to traditional cultures. Although economic growth is stimulated, Hong Kong will soon become a consumer society. Tourism could cause pollution. The non-biodegradable rubbish left behind by many tourists often ends up being dumped into landfills, rivers and the sea. Furthermore, young people will grow up in a deteriorating environment and be affected by what they see tourists do and then follow their behaviours such as drunkenness, drug abuse and gambling. In some serious cases of crimes, the relationship between two countries may be worsen because of the records of criminals. In my view, tourism has often been criticised for damaging the environment and undermining local cultures. When you walk on the streets and beaches, you can see a lot of waste and litter on the ground, even though local citizens throw some of them on the floor. Moreover, the reason why tourism undermines local cultures is tourists enjoy material comfort more than spiritual satisfaction. They realize that there are lots of cheap goods in Hong Kong and then rush into the shops and buy whatever they can without consideration. This forms a consumer culture. When they find something they have bought is useless, they will throw them away immediately. This definitely damages the environment and becomes a vicious cycle as time goes by. To remedy the problem, the local government should implement some effective measures to make tourist industry more traditional and environmentally-friendly, for example, holding more traditional activities so as to attract tourists and let them know more about local culture. Education of tourists to be a responsible person in their home countries is extremely important. Although different countries have different rules and laws, ‘When in Rome, do as Roman do', tourists should strictly follow the rules when they are traveling to Hong Kong or even other places. If they do not obey the law, they would receive heavy penalty and even imprisonment, no matter they are tourists who visit Hong Kong.

Ralph’s first impression of Piggy Essay

I had just been in a plane crash, a massive plane crash. I was tired and hot, and didn’t know where I was. I stumbled out of the bushes from a swarm of trees, and had observed, that I was lost. I took off my sweater, for the heat was exasperating. I was sweating profusely as my hair stuck to my forehead and shirt clung to my body. I stumbled among the creepers and tripped upon broken trunks. The sun was glaring down at me and suddenly a bird flew upwards and squawked. It was followed by a boys voice shouting, â€Å"Hi! Wait a minute!† It suddenly started raining, and the boy said, â€Å"Wait a minute, I got caught up. I can’t hardly move with all these creeper things.† He then came out from the bushes and I was surprised at how plump his knees were! They were scratched from the thorns, whereas some of them had stuck in his skin. He withdrew the thorns cautiously and turned round. He was shorter than I was, and much fatter. He rambled on about the island, mumbling about grown-ups. I told him about the pilot not being in the passenger seat when he was supposed to be in the cabin in the front. He squinted through to look at the reef. He talked more about other passengers that must have been on the plane. The other boys, that must have left earlier. We talked for a while, talking about the plane, the crash, and the rest. He was different to me. I’m blonde and well built, boxer -like, you could say. He was just fat and wore glasses! He seemed quite common as well, had quite a cockney accent to his voice. He eventually asked me my name. I replied, â€Å"Ralph†. I didn’t ask his back, but he carried on the conversation and if I had. He started talking about his aunt and his asthma, and wiped the lens of his glasses. He swiped the sweat from his cheeks and pushed his glasses on the crook of his nose. He then got distracted by the fruit and just sat by some foliage. I then walked through to the branches and I suddenly heard some panting behind me. I then climbed over a broken trunk and I was out of the jungle. The ground below was something I had never seen before. The grass was so fine and green, with torn coconut shells and bits of bark scattered around the floor. I looked out to the water and saw a blue so strong with such whiteness flicking against the reef. The view in front of me was breathtaking and indescribable to its incredibility. The most amazing effect of all, was the heat. The heat was so powerful that you could almost see it. I jumped down to the beach where the sand was thick. I took off my clothes and just watched the scenery before me. I threw the sand upon my chest and just was just bedazzled by the water. The other boy came up to me after that. Saying that we should have a meeting with the rest of the boys that must be on the island. He said he didn’t want the rest of the boys calling him what they called him back home. I was curious then. I asked him, â€Å"What was that?† He whispered in my ear, â€Å"They used to call me `Piggy’.† I laughed so much my stomach hurt! I jumped up and started teasing him, â€Å"Piggy! Piggy!† He made me promise to not tell the others though. I started swimming and it felt so refreshing. Piggy watched me as I swam through squinted eyes. Piggy dipped his toe into the water and said, â€Å"It’s hot!† â€Å"What did you expect?† â€Å"I didn’t expect nothing. My auntie—-† â€Å"Sucks to your auntie!† He was becoming annoying now and i just wanted to swim. I was still taking in all the information about the crash, landing on it and finding Piggy, being all alone with no adults at all. This was going to be fun†¦ He started talking about his asthma too. By then I was quite irritated by him and just shouted, â€Å"Sucks to your ass-mar!† I told him about my father being in the Navy and he stood naked now, cleaning his glasses with a sock. I started to drift away on the water I could sense that Piggy would become reliant on me, as I was the first to know him and for him to know me. He seemed quite sensible, possibly too sensible. Even though he was quite physically unattractive, it seemed he didn’t mind. He was quite sure of himself and had good ideas after that. It was obvious he was going to be teased about his size, and wait until I tell them about his name!

Clerval and Elizabeth Essay

It confirms our belief that he has become evil, but we also know the reasoning behind this,For no matter what he does he will always be shunned by mankind because of his appearance, and therefore why should he show them kindness if it is not reciprocated. The murder of William, 3 are all ruthless acts, they are also acts of vengeance towards Frankenstein. Some would however, argue that if Frankenstein had indeed made him a female partner then the torment would have ceased and Elizabeth’s life would have been spared. Frankenstein declares him a â€Å"monster† for these actions, but after all Frankenstein destroyed the creatures hopes for a female companion. However, the murders of William and Clerval can also, in some ways, be justified as acts of retribution although they can be seen as vengeful and foul. This shows the creature’s monstrous side. He is also capable of evil wickedness in the way that he coldly and calculatingly frames Justine of a murder she did not commit Mary Shelly had many themes running throughout her story bases on what she felt and what was going on around her at the time. One of the main themes is radical reform. Mary Shelly once described the French Revolution by saying â€Å"†¦ the giant now awoke. The mind†¦ received the spark which lit it into an inextinguishable flame†¦ â€Å". This could equally be her describing the creature. During â€Å"The French Revolution† never before were seen acts that were carried out by the common people, the poor were now daring to overthrow the rich. Mary Shelly witnessed the destruction of her Mother and Father’s reputation caused by their revolutionary fervour and managed to distance herself from it. Perhaps Mary Shelly’s Frankenstein is an allegory of the French revolution. The creature could be seen as a demonstration of the consequences of unleashing an uncontrollable force, Frankenstein could be seen as the initiators of the French Revolution who fail to control their followers. Frankenstein is very irresponsible of his creation and shuns it from the moment it comes to life, he also fails to keep the creature under control. The creature is then rejected, cursed and unloved by everyone, no matter what he does, he deals with his hurt and his anger by destroying everything he comes across and eventually he destroys his creator, Victor. Victor’s lack of responsibility towards the monster has resulted in his own downfall. This is what happens to the people who lead the way in French Revolution. They too created a monster who grew out of control and eventually the leaders were executed. Frankenstein’s creature begs to be treated with kindness and respect, but he is spurned and rejected. His moral monstrosity of the terror is also a creation of the French Aristocracy. If the Aristrocracy had acknowledged and paid gratitude and respect to the common people, they would of reciprocated in kind and the need for a revolution would be unnecessary. . Both the creature and his creator are warnings/demonstrations to the world: the powerful must esteem and respect the powerless, or revolution will ensue. Now I come to answer the question â€Å"does Shelly intend us to respond to the creature as a monster†. What Mary Shelly is saying is that monsters aren’t born they are made. This is evident in the way that the creature is treated. When he is first introduced to the world he is a kind, loving being, perhaps even an example of goodness. But when in the face of people he is rejected, cursed upon and unloved, this in effect turns the creature into a monster. Mary is also saying that reform, when it is controlled and in the right hands is not a bas thing, but when we fail to control it will grow uncontrollable and become evil. By Joshua Gray Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Martin Brass Case Analysis

Martin Brass Company Unless Tom Fuller, Vice President of Manufacturing for Martin Brass, can not quickly find an answer for the conflict brewing between Harry Smith and Jim Jones, the whole department will not only fall behind schedule, but they will also lose synergy within the company. The most acceptable undersired outcome would be that if Jim Jones does have to leave the company, he does so in good terms because of his business brought to the company from the local school board.The management decision variable would be to have both Jim Jones and Harry Smith work out their differences and begin a new relationship in which both employees feel comfortable and happy, this also includes them both working more efficiently, effectively, and professionally with each other. Tom Fuller has been placed in the difficult situation in handling the ongoing dispute between two of his employees, Harry Smith and Jim Jones. Harry Smith (Supervisor of the Maintenance Department) is the boss of Jim Jones (Foreman of the Maintenance Department).Jim Jones is a hardworking employee who has been in the organization for 19 years, his problem with Harry is that he feels that he has been abused and humiliated by Harry. Harry has screamed at him in front of other employees and has had Jim’s employees come directly to himself for some small issues that should have went through Jim. This of course throws off the synergy through the whole department, and when Harry embarrasses Jim by yelling at him in front of the whole department, Jim feels that it is very difficult to maintain discipline around the workplace. Jim quoted that, â€Å"I just can’t stand it any longer.The man wont give me any latitude at all. He wont let me think for myself. Everything I do is wrong†. Although Jim wants to stay at Martin Brass, if things do not shape up he will find another job where his contribution will be more appreciated. Jim wants Harry to appreciate and respect the work that he d oes as chairman of the School Board and be more appreciative of his work Harry of course has a different side of the story, his 26 years within the organization has given him a position in which he holds his own department and has the power to run it how he sees fit.Harry feels that Jim spends so much time thinking about his role as chairman of the school board that he loses track of what is really important- getting the job done at Martin Brass. Harry has a situation in which the saying, â€Å"if you treat a man like an s. o. b. , he will act like an s. o. b. ,† Harry stated that he leaves work to fulfil projects with the school board, which is fine, but never lets Harry know when he is leaving. When he is at work he stops by Harry’s office nine or ten times a day for his approval or advice on a situation which annoys Harry.Harry explains that he can not depend on Jim in emergencies and has tried to talk to him about the problems but he has given him no real answers. Harry wants Jim to perform on the job. He needs to know that he can rely on Jim. We should note that Harry has had many problems with members in the organization before, forcing the man who had Jim’s job to quit after a few years. The desired outcome is for Tom Fuller to come up with a way that both of these men can put their differences aside and come together in the office.Tom Fuller interviewed another foreman â€Å"Jim Sprout† who knew the men very well. He was able to provide Tom with useful information, bringing up a lot of points that would favor Jim’s arguments. It looks like Harry is a problem in the top management staff because he has very poor managerial skills. This is probably due to the fact that in most of his previous work he has not had many people actually working with him. Giving him less control to run everything exactly the way that Harry wants to.Harry is a valuable asset to the company that cannot be lost, however when faced with projects that require teamwork and cooperation from others he has to learn to deal with his management in a more ethical way. Working through the course â€Å"The Management Process† at Juniata College, I was able to learn that synergy is more important to a company than many people think. Harry Smith needs to show his employees more respect, appreciation, and treat them with more equality. This is why I suggest that Tom Fuller should insist that Harry take a few management courses to better handle situations with employees.Tom Fuller should also request that Jim Jones puts more effort into his work at Martin Brass. Tom Fuller should not suggest that Jim Jones leaves his position as Chairman of the School Board, he should let him know that he respects and admires the work that he does for the school, but he should sternly remind him that his first priority needs to be Martin Brass, if he can not accept this proposal, Tom Fuller should suggest that Jim Jones parts from the company, alt hough he must do this on good terms so that the school board continues cooperation with Martin Brass.There are some costs to this issue, for one the company will have to help Harry pay for these classes, however this is an expense that must me made to improve the company as a whole. Another cost could be losing Jim Jones, but the company could also find another Foreman, we however can’t lose Jim’s cooperation through the school boards business. If we can keep Jim Jones in the company and Harry takes the classes, many major benefits will immediately be seen throughout the company; synergy will be improved, efficiency will improve as well, and the maintenance department will be as productive as it has ever been.It is obvious that the task of being Chairman of the School Board and Foreman of the maintenance department is very time consuming in difficult. Jim needs to put more effort towards Martin Brass and needs to get more rest in order to perform both jobs. If he canno t the company will settle with the UDO and leave him and Martin Brass on good terms. Regardless of the outcome of Jim Jones, Harry Smith will still take the management classes, due to his numerous incidents with employees in the past.The pros of this idea include improving; efficiency, productivity, synergy, and most importantly improving the relationships that have been damaged within the Martin Brass Company. The comparison between the MDV and the UDO is clear, if possible we would love to have Jim Jones stay with the company, but if he is unable to balance the work of Martin Brass and the Chairman position of the School Board, Tom Fuller will have to let him go. No matter Jim’s outcome though Harry will take classes or receive professional mentorship on the handling of his employees.

Digital Divide Theory Essay Example | Topics and Well Written Essays - 750 words

Digital Divide Theory - Essay Example Garson (2006) defines digital divide in the following contexts: Digital divide is, at times, defined as the â€Å"gap among income, racial, ethnic, regional, or other groups in terms of differential access to the internet, where access is considered a dichotomous variable† (Garson, 2006, p.98). The policy makers make use of this definition while making public policies regarding the spread of information technology services. Here, access is defined in terms of a continuous variable that depends on such constituents as â€Å"convenience of access (home, school, library), speed of access (28 KB modem to T1 line), time for access (discretionary time for access provided at work and home), cost of access† and the like (Garson, 2006, p.98). This definition considers digital divide as the gap that results not just because the consumers cannot afford physical access to the internet or computers, but also because they lack suitable competencies to use the information technology at its best. For example, a school may purchase high-end computer hardware and software for teaching purposes, but may lack teacher resources or staff competencies due to which the information technology services go unutilized. Hence, schools are the primary example of digital divide in terms of skilled access. One think group states that in order to provide the citizens with economic equality, it is important to provide them with equal opportunities to render information technology or digital services with the use of which they can make their lives easier. For example, providing telephone services to the citizens so that they can inform the police about robbery, and providing the students with multimedia at schools to enhance learning will help foster economic equality which results in the stability of the nation as a whole. One perspective is that when developing countries will excel in the use of